Football fever kicks off

I am not a fan of the football. I don’t care that I don’t know the offside rule (irrelevant of the number of times it’s been explained to me – once using a 50p coin!) and my life is no less meaningful because I absolutely do not – and never would want to be – a W.A.G, nor will I ever follow their latest fashion choices even if I was a size zero and had the budgets to do so.

What I do admit to having is a secret love of the camaraderie that comes with the Euros and the World Cup. I like that people get together and spend 90 minutes cheering and chatting, cursing and collectively deciding that when things don’t go to plan the team could be better managed by a pack of rabid wolves.

I also enjoy the way that brands and businesses get behind the teams that they support. Suddenly there is a realisation that everyone in the workplace isn’t necessarily supporting England (shock horror and gasps from each corner of the office) and so the fun begins. Some businesses allow their employees to take the time off to watch the game, while others put it on the TV and radio.

Shouts and calls, boos and hisses are suddenly heard from departments you didn’t even know existed and even though some people don’t want anything to do with whatever match is on, it’s difficult not to ask when the final whistle goes – just so you feel a part of it.

For the next few weeks brands will be announcing quirky ways that they have used some tenuous association to the sporting fun to push their latest red, white and blue products to the masses, and despite many of these seemingly being hair sprays, shower gels and razors it does get you in the spirit.

What did make me smile was to see in the Metro that following the supposed psychic powers of Paul the Octopus, there has been a definite increase in the number of animals which can apparently predict the outcomes of each match including a cow, a pig and a seal – I kid you not. There are even a few elephants and the now deceased Heidi the Opossum with the same claim to fame.

What we want to know is why aren’t the people of Wakefield all over this? We should be supporting the Euro’s and getting this great city on the map and what better way than jumping on the bandwagon?

We have our very own famous, talking sheep literally on the doorstep. Come on people, Curly could predict which teams will or won’t win.  We can’t believe a local brand isn’t all over this. We wait with anticipation – there has to be someone who will use this gift of a PR stunt and simply ask Curly  – ‘who do ewe think will win the Euros?’.