Whether we like it or not, social media is already a big part of our lives both personal and in a business capacity. And, if you’re anything like me, you spend longer than you care to admit scrolling through the latest content on Instagram.
But, as something that’s often spoken of as a bad apple, social media can be incredibly useful. Here are some of the reasons why companies should take advantage of these platforms and increase their business presence online.
Social media is a platform that can be used to reach thousands of people
With regular posts that use hashtags and competitions that offer relevant prizes, you can engage directly with your audience.
Taking this approach, you will soon create a community of like-minded people. This then means that the posts you share have the potential to reach thousands of prospective customers.
Consistency is key here and frequent posts are a sure way to increase following over time. It is important to remember that this won’t happen overnight. However, with perseverance will come results.
Create a Brand Persona
If you review the social feeds of a few of your favourite brands, you can bet they are carefully curated to appeal to a specific demographic. They will also portray that business in a certain light by using a particular tone of voice.
Using social media gives you the opportunity to show off the personality behind your brand. This can be done through organic posts, adverts, endorsed content, images of your product and also when replying to consumers questions.
Easy way to communicate
Being active on social media gives potential customers the opportunity to reach out and ask questions they might not want to approach through email or on the phone.
These platforms are the perfect medium for asking these questions and are often used as a more informal way of communicating with a business.
Keep your eye on other Brands
Being active on social media allows you to keep a watchful eye on other brands. This may even be competitors.
It is common for brands to follow competitors and is a great research tool. It may even provide inspiration or lessons of how to avoid a crisis. Learning from others is fine however copying posts or plagiarising content isn’t. It can be a fine line so is one to remain cautious of.
Often, by keeping a close watch on social activity and comments, you can stop a crisis in its tracks. Taking hold before it has had chance to have an impact on your business could be invaluable.
Unfortunately, social media is often the first-place consumers go to broadcast a complaint or opinion. In some instances, this will show your brand in a negative light.
Responding to such comments gives you the opportunity to deal with any problems quickly and efficiently. It also shows other followers you take negative feedback seriously and are keen to resolve any issues.
Managing complaints professionally and with the right tone and approach could turn a negative into a positive. It is just a case of knowing how to communicate with customers online.
Using PR to enhance online presence
It may sound simple but growing a social media presence can take serious perseverance and trial and error.
As a PR agency we have seen the demand for social media management grow over the years. Access to digital communications, and the expectation from customers that brands have an online profile, has made this a key part of our clients’ briefs.
To find out how we can support as you increase your social media following and online profile in the right way, why not give us a call on 01924 862477 or contact us here.