Since earlier this year, I have had a lot of time to think about what I love most about working in PR. I’m not entering a mid-life crisis, although I am quickly approaching 40. My husband and I have adopted a baby.
This life-changing moment in our lives has given us both the chance to look back, as well as forward. During these last few months, I’ve been reassessing my priorities. Although family have always come first, I really appreciate the importance of work to me now too.
I thought it might be useful to share more about what I love most after more than two decades in the industry.
The first thing I love about PR is that no two days are ever the same. I’m not the kind of person that manages well with monotony or jobs that come with rigorous and defined process. What I enjoy is the variety of clients, objectives and tactics that we get to work with every day.
It could be a campaign to launch a new snack or a crisis that has the potential to bring a business to its knees. PR is a specialism with many benefits and that means we need to be on our toes. It’s not a job that you can plan for and know what’s going to happen each day.
There is always a list of things that you know will need completing, but there’s also the unexpected tasks that invariably impact on our working week too.
We have the pleasure of managing accounts for a huge array of clients and that supports variety. They all need something different and that makes PR really exciting.
I wouldn’t say that PR is for the faint-hearted. It never stops. Never sleeps. Cannot be ignored. Putting you head in the sand when you work in PR is not an option.
Managing the press office for a number of clients is a challenge in itself. After all, how many people can say they are trusted with a brands reputation? It is arguably the biggest asset an organisation has.
Add campaigns, crisis, marketing materials and social media posts to the mix and you have a complex balance to manage every week. An old director of mine once said PR is like spinning plates, and I agree. Making sure they don’t fall certainly keeps the blood pumping.
It helps to be sociable when you work in PR. It isn’t a prerequisite; however, it does make life easier.
With colleagues, clients and journalists to work with, you need to be able to get on with others. That’s even before you consider influencers, partners, suppliers and brand buddies.
The positive to this is that you get to meet some really interesting people. As well as famous celebrities, I’ve met individuals that have had a profound impact on my life. Those that have taught me life lessons I will never forget. In addition, I’ve made some life-long friends.
I don’t think that is something that you should discard or take for granted. A career in PR will create experiences like few others and that’s another reason I love it.
A sense of achievement
In my opinion, it’s time to look for a new job when you stop getting excited by the results you can achieve in PR. Securing coverage, attracting an audience, featuring on broadcast, creating campaigns that get people talking. It’s all part of the mix.
I love that feeling of butterflies when you know something has gone well and you get the chance to share your achievements with clients and colleagues.
It’s not about showing off. It is about being proud of what you have achieved and knowing that you’ve done a good job. There are few better feelings.
At Open Comms we have clients that have trusted us for years. As such, we have shared in their success. The reward that comes from this can be quite overwhelming. Whether it’s a charity that has changed beyond recognition or a brand that launched and is now a multi-million-pound business. Each client we work with gets our full attention.
Knowing that your efforts and hard graft has delivered for a business is genuinely fulfilling. PR is a specialism that can change opinion. It can influence decision. Grab attention. Provide a brand with purpose.
All of these things make it an incredibly powerful tool and that is a further example of what I love most about working in PR.