As a business, little can be deemed more important than reputation. Formed through the opinions of others, these assessments are based on a number of factors. Influencing everything from who chooses to work with you to who chooses to work for you. Left unmanaged, any negative connotations can easily become a make or break scenario.
As specialists in managing this rather complex balance, PR agencies should lead by example, instilling positive practices within their own organisations. This way, maintaining a strong reputation will always remain at the very top of the priority list – no matter how busy things get.
After all, once lost, a positive reputation can be much more difficult – although, not impossible – to regain.
Below you’ll find just some of the ways that Open Comms keeps its own long-standing and hard-earned reputation, front and centre.
Build a team with shared values
The team that you choose to employ needs to be more than just a box ticking exercise. Skills are incredibly important, but values are even more so. Your employees are a direct reflection of your business and have a significant influence on how it is perceived by others.
At Open Comms we look for shared values above all else. Skills can be taught, but attitude is often engrained. Once you find those that fit with your ethos, they can quickly become the most valuable asset that your business has.
Approach with honesty and integrity
Don’t make promises that you can’t keep. We’ve all seen and heard the stories, it really isn’t worth the reputational damage that can result from taking on a project that is too big, or too far outside of a business’ skill set – no matter how much money it could generate.
Failure to deliver on those promises will cause more harm than good. And may even impact an organisation’s long-term commercial sustainability.
This is why you’ll never find us taking on a project or client that isn’t quite right for us. Our enjoyment comes from securing excellent results – which is never going to happen if ‘the fit’ isn’t there.
Share good news
It may sound obvious, but people are never going to know about the fantastic things that your business is doing unless you tell them!
It could be that your company has exceeded its targets for the year, you could have secured a lucrative new contract or even helped out a charitable organisation in need. All of these developments are great examples of news that could and should be shared. Each will impact positively upon how others perceive your business, so make sure to use a great story wisely.
We’re so busy sharing great news for our clients that we don’t always get chance to share our own excellent updates, but it’s certainly an area that we intend to shout about during the coming year.
Watch this space!
Remain authentic and reputation will follow
There are so many opportunities to put your best foot forward, be that at an industry event or a regular social gathering. No matter what the occasion, forget about impressing others and be yourself. Better to have a reputation that reflects you and your business, than one that isn’t accurate.
It is usually easy to spot someone who remains true to themselves and it’s a much better basis for a future professional relationship. That’s not to say that the line doesn’t need to be drawn somewhere.
No matter what your weekend persona, swinging from the chandeliers at a business event might not be the best way forward!
Anyone who knows us will know that we love to socialise, and we certainly let our hair down from time to time. What you see is what you get, and it’s a mantra that has stood the business in good stead for many years.