Tackling all things IT, tech and digital, THINK Summits raised the bar once again when a host of industry experts descended upon Aspire in Leeds city centre.
Hosted by our client, iSource Group, we were eager to join the team in welcoming 150 thought leaders to discuss, make connections and to hear more about the latest developments in the tech space – and we certainly weren’t disappointed!
Following lively roundtable debates about everything from infrastructure to DevOps and software development to digital, guests then came together to enjoy a drink, a chat and a delicious three-course dinner while hearing from a duo of esteemed speakers.
Taking to the stage, Dr Alan James, Partner at Expert Alliance and Former VP at Virgin Hyperloop One, discussed the digitalisation of transport while Richard Black, Director of Technology and Solution – Finance Sector at Accedian Networks, shared his opinions and expertise on cloud technology.
Aside from fantastic company, insightful talks and, of course, food and wine, there was plenty more to be gained from our attendance at the event.
Becoming a part of the story
As an extension of our clients’ teams, we support their progress and where possible have a presence at events so that we can do everything we can to get to the heart of what makes each occasion special and worthwhile. It’s one of the things that we love the most.
After all, it’s all well and good sitting behind a desk and churning out the facts, but to live and breathe a client’s world makes all the difference. Not only does this approach allow us to build better working relationships, but also to produce impassioned and informative content which tells an authentic story.
With our PR hats firmly in place, each event generates a host of opportunities for content – whether it’s a post-event press release, a blog, gathering guest testimonials, live-tweeting from the occasion or even just observing and generating useful feedback for the team.
Support where it’s needed
As the number one cheerleader for our clients, we wouldn’t dream of not being there to celebrate all of their hard work and to offer any support that’s required on the day. Events rarely take place without some kind of ‘hitch’ and having an extra pair of trusted hands on the ground often proves invaluable.
Knowledge is key
Working for an agency, every day is varied and exciting. With a number of clients from diverse industries, being knowledgeable about the latest developments in each area is vital to the support that we provide. Therefore, any opportunity to learn more about a client or the sector that they operate in is welcomed with open arms.
Finally, they do say that variety is the spice of life and there’s nothing like simply getting out from behind the desk to inspire fresh ideas. Taking a break from the day to day and being exposed to something new is a great way to spark our enthusiasm and creative thinking.
So, while PR isn’t all boozy lunches and glamorous events as some would have you believe, on the occasions that we do get out and about, there’s a whole lot to be achieved both professionally and personally.