Tag: growth


Acquisition strategy

The last year has given many businesses a unique opportunity to stop and think. As companies consider what happens next; where they go from here; how they reshape to take greater market share; how to increase at scale – it seems an increasing number are putting in place an acquisition strategy.

When one company thinks about buying another, the process is often shrouded with legalities, logistics, finance, due diligence and stakeholder meetings. Often, missed entirely from the agenda, is PR.

The following blog will give companies the facts about what PR can do to support your acquisition strategy.


Building a positive profile

The first thing a Director of a business will do when they hear about your company is search for the brand online. Creating a positive and up to date profile through earned media coverage online will provide a strong first impression.

Carefully considered blogs and web content will also enhance this and give the reader a better understanding of the experience and talent that you have within the team.

It is possible to make sure that the search results people find are those that you would want. Sharing current and relevant content will help. Not only can you manage the message but also build the reputation your organisation deserves.


Sharing success

Good news will attract attention, so make sure that you are sharing your successes with the media and across social media channels. Consider the tone of voice that you would like to use to deliver the message in a way that will resonate.

Think about the message carefully. Does the news showcase growth, progression and future success? Will your online community share and engage with the posts? Do they look visually appealing and interesting? Have you included a call to action or mentioned your plans within a quote?

All of these questions need to be answered if you are to get the best return on investment from your content and attract the right people to your organisation.


Talent acquisition and employee retention

LinkedIn is a great tool for attracting talent and retaining employees. Furthermore, it is a ‘shop window’ to the market. Consider the perception that people get when they visit your company page. After all, this is your chance to put the spotlight on your business.

Sharing content on LinkedIn is a further opportunity to ensure that the tone, appearance and general messages are supporting your acquisition strategy. No company wants to be a part of a group that has a negative culture.

Encourage employees to post online and give them a chance to share their thoughts on the company page. Giving staff a voice adds credibility and builds reassurance when it matters most.


Attracting the right attention

Leaving PR to chance is always an option but probably not a very good one. When you attract attention to your business you want to make sure that it is positive. Hitting the headlines for the right reasons will encourage people to talk about you.

Giving people a reason to mention your brand and business will create credibility by association. Through avoiding PR or leaving your communications to chance, you are missing a trick. The more positive association you can create, the more enquiries you are likely to get when you start to look for businesses that you may want to acquire.


Setting the foundations

The first step of the PR process would be to put in place a detailed schedule of activity. Setting the foundations and having clear objectives to work towards and KPIs to achieve will keep communication on the agenda.

As well as building the reputation of the business generally, you will also make it a more appealing prospect for Directors that are looking for an exit strategy or an opportunity to expand through acquisition.

At the same time, you should consider your internal communications. Keeping staff informed and up to date with plans will also allow them to support you. They should be your biggest advocates so equip them with the information they need to do some of the leg work for you.


A proven model

As an agency that has worked with many businesses that have an objective to grow through acquisition, we have a proven model in place. As well as managing the messaging throughout the acquisition process, we also provide support that means each company retains its share of voice and builds its communications over time.

Being clear and having an agreed approach in place means that we can be confident that the tactics we choose will ensure that PR supports our clients as they implement an acquisition strategy and find the perfect company that is the right fit for them.

For more information about how Open Comms could support your business, please visit www.opencomms.co.uk or call: 01924 862477.



Despite the changing shape of the PR industry a fundamental part of anyone’s daily role is to review the media and be aware of what is going on locally, nationally and globally. Unfortunately this often means that you have to be particularly susceptible to bad news, as well as good.

Recently however I’ve been pleased to see that there has been some really positive news coming from the Yorkshire region. The first piece appeared a couple of weeks ago on the BDaily website. The story focused on a report by Barclays which looked into the entrepreneurial landscape in the UK and Ireland and referenced a notable increase in entrepreneurial activity across Yorkshire.

Although this activity was based on the purchase of shares, it recognised that Yorkshire is the fifth-biggest region for entrepreneurial activity in the country. Even more interestingly, this success appears to have been bolstered by industrial companies.

Hopefully as industrial businesses within the Yorkshire region start to perform ahead of expectations this will then have an impact on other sectors, leading to more green shoots and positive news throughout the county.

The second story that caught my eye featured on the Business Desk last week and reported that 68% of companies in Yorkshire had confirmed that new positions within their organisations were in the pipeline. As a company that is also recruiting, it was great to see that there are real opportunities for jobs and growth within the region.

Better still the piece goes on to report that the Yorkshire and Humber is the region showing most improvement in relation to employment opportunities, up from 54% in 2012, and in addition 84% of those questioned said that they are not planning any job losses this year.

I hope that with more good news to be shared by the businesses in Yorkshire we can all benefit. It would appear that determination, a can do attitude and rolling our sleeves up is certainly helping the companies based within the county to look forward rather than back, and it would appear that many have opportunity within their sights.

So, on that note, may I also take this opportunity to wish everyone a Happy St George’s Day – and shhhh, I don’t want to talk too soon, but the sun is finally shining, that can only be a good thing!