Values reveal purpose, define culture and support vision. Most importantly, they influence performance. Without them, a business is nothing more than an empty shell touting products or services.
When interviewing potential candidates for a job, an employer’s decision often boils down to who would be the ‘best fit’. This isn’t just based on whether a person has the right skill set, it also considers whether they reflect the organisations values.
Similarly, in the world of Public Relations, the way that clients make their choice is no different.
That being said, it shouldn’t come as a surprise why Open Comms is the chosen PR agency for some of the largest brands in the country and has been for years. Alongside an impressive track record of success, what truly makes us a great company to work with are our core values.
Openness and honesty
Suffice it to say, being open is extremely important to us. Not only is it in our name, but it’s in our company DNA too. We don’t do ‘air kissing’ and we surely don’t shy away from voicing our opinion.
We do however use our expertise to make informed decisions when it comes to clients and campaigns. If we have doubts about budgets or briefs, we are completely honest with our feedback.
At the same time, if a project is not going as planned, we aren’t afraid of revisiting the drawing board and tweaking our approach to ensure we deliver the return on investment our clients expect.
Ultimately, it’s this level of transparency that positions us as an agency that can be relied on as a trusted partner to deliver results. It is also why more than 90 per cent of our business comes from client referral.
A will to win
At Open, we exhibit a complete determination to achieving success in all aspects of our business. Particularly, when it comes to the brands we represent. Going back to our clients with no results is simply not an option. Which is why, every member of our team works to win.
However, it would be an understatement to say that we just ‘work’ for our clients. No. We’re committed to them and their goals. So much so, that our founders decided from the outset that they wouldn’t work for competing businesses. Why? Well, purely to make sure that as an agency we could dedicate our focus on meeting with the objectives of one client without any conflict of interest.
Just another one of the reasons why we choose to specialise in clients, rather than sectors. You could say our work ethic is unmatched.
Leading by example
Emma and Lindsey (our founders) have always made it a priority to integrate our company values into everything that we do. For us, they are so much more than just ‘words on a page’. In fact, they are a bedrock on which our everyday decisions are made.
Having worked at Open for well over a year now, I have witnessed first-hand how this approach is fundamental to building successful client relationships. Not only are values a great indication of how a company operates, but they play a significant role in determining workplace culture – a major point to consider when outsourcing.
An organisations culture is key to establishing behaviour among employees, which is what ultimately impacts performance. Being focused on honouring our core values, means that we are also committed to consistently performing for our clients. After all, their wins are our wins too.
If you’d like to discuss ways that the team at Open Comms can help in managing your brands PR strategy, contact us on firstname.lastname@example.org or call 01924 862477.