Tag: Yorkshire

THE IMPORTANCE OF TEAMWORK IN PR

The importance of teamwork in PR

There are many components that go into making PR a success, the most important being teamwork. 

An incredible PR strategy, without the right group of people to execute it, is not going to work. Which is why, here at Open Comms, we consider the complementary skills we share between colleagues as indispensable.

It has certainly helped us to create many successful campaigns over the years.

Not only does working cohesively allow us to deliver consistent results for our clients, it also means we come to a positive environment that encourages friendship.

Ultimately, instilling a sense of unity amongst employees, brings with it countless benefits for both business and the people involved. We have shared some of these below:

Teamwork often leads to improvement

Working collaboratively as a team offers every individual member an opportunity to grow and flourish professionally.

This can be done either by polishing up on existing strengths or learning new skills from others. Either way, it’s a process that can support individuals, while also having a positive impact on the organisation too.

After all, as individuals build on their professional development, the business is likely to prosper, and everyone will have the opportunity to share in the success this generates.

Teamwork increases efficiency

Without the collective effort of a team, completing a project can take longer than necessary. It may also be that someone outside of an account team has an idea that will make all the difference to a campaign.

Ignoring the collective skills and experiences of others is a mistake and is not something we endorse at Open Comms.

Instead, we make sure the entire team operates as a single unit and responsibilities are evenly distributed. This also means we all get the experience that comes with working across a range of businesses.

Teamwork sparks creativity

Although a team shares one common goal, everyone has unique perspectives.

In PR especially, creativity is essential. As an agency we plan campaigns day in day out, so it’s crucial to have on board a team who are able to work together in bringing new and innovative ideas.

We always work on the principle that no idea is a bad idea and that gives everyone the confidence to contribute. We’ve had some interesting meetings as a result, but this has also led to some of our strongest recommendations.

Bringing people together to be creative in this way allows us to identify what each of our skills and preferences are. This means we are able to bring people that will complement each account together to deliver the strongest results.

Teamwork breeds positivity

Having the support of a team often helps to lift the pressure that comes with working in a fast-paced environment. In addition, bringing people together can create a sense of community, which in turn can help employees feel more connected to each other and the business.

If you would like to know more about Open Comms and the services we offer, why not give us a call on 01924 862477 or contact us here.

WHAT TO EXPECT FROM A PR AGENCY

The world of communications never stands still. To keep up, PR agencies are constantly having to evolve. This also includes extending the services and tactics that are available to clients of all sizes.  

Here at Open Comms, we work tirelessly to ensure that we continue to meet with the growing needs of our clients, whatever sector they work in. Our offerings encompass everything from traditional PR to digital content and more.

If you’re considering investing in Public Relations, here’s what you can expect from a PR agency that provides a full toolkit of tactics to deliver results and meet with objectives.

Social Media

PR’s natural ability to tell stories and build relationships goes hand in hand with social media. Which is why you will often find the two interlinked.

At Open Comms, you will be given extensive support with your brands online profile and audience engagement; whether that be through management, monitoring or strategic campaigns.

Management

Social media management refers to the process of managing a brand’s social platforms. This typically includes creating relevant and engaging content with the target audience in mind.

Not only can you expect us to craft tailored content for your social media platforms, but we will also publish this content on your behalf and monitor the levels of engagement it achieves.

A thriving social media presence is critical for the success of any business. This is why we will regularly analyse all social activity to ensure that our approach is working. If it isn’t, we will never shy away from suggesting different strategies.

Monitoring

Currently, we support a number of clients with the monitoring of their social media channels; Facebook, LinkedIn, Twitter and Instagram being the most commonly used.

Social media monitoring involves proactively keeping an eye on your social media platforms to check what others are saying about your brand.

This can often include, replying to customer enquiries, engaging with positive comments or dealing with customer complaints. All of which are taken care of by your chosen PR team.

Campaigns

An effective way to get noticed online is through carefully planned and timed social media campaigns.

An alternative to traditional marketing, campaigns on social media can help to build brand awareness, reach a wider audience, increase website traffic and ultimately drive sales.

We have extensive experience of creating seasonal campaigns. These can include everything from drafting content and carefully curated copy through to arranging brand led competitions and everything in between.

So, you can count on us to deliver activity that meets with results and objectives.

Influencer Marketing

 It goes without saying that influencers and their large followings are being leveraged on a global scale, with the influencer industry predicted to be worth $15 billion by 2022.

And, rightly so.

Influencer marketing has proven to be impactful. It helps brands build credibility and long-lasting trust with relevant audiences.

As an agency, we have supported several clients with influencer campaigns. This is why you can expect a large database of contacts that align with your business objectives and brand values when you work with us.

Market Research

 A fundamental part of PR is conducting market research. It allows a business to keep up to date on the latest trends and is also vital for finding out what competitors are doing.

To ensure that our clients are always informed about news that is relevant to their industry, we can share weekly market reviews. In addition, we also provide ideas and recommendations to capitalise on latest trends, so that our clients’ brand never miss an opportunity.

Not only is market research a vital part of any PR strategy, but it can also provide valuable insight when making important business decisions.

Traditional

Although times have changed, traditional PR is just as important as ever.

Press releases, print editorial, copywriting, media relations and crisis management are all essential components of Public Relations.

As an agency, we have offered traditional PR services for more than 11 years, so let’s just say, we consider it our bread and butter.

Our approach to PR is simple. We recognise that different tactics reach different audiences. This is why we listen to your objectives and design a tailored PR strategy to align with your business goals. Whether that be through traditional PR, digital PR or a combination of both.

Aside from professionalism and expertise, you should be able to expect a level of honesty and openness from your PR agency. Ultimately, an agency should work as an extension of your own team and that’s exactly how we do things here at Open Comms.

If you are looking to collaborate with a PR agency, why not give us a call on 01924 862477 or contact us here.

 

CAPITAL JINGLE BELL BALL

Usually my weekends revolve around Netflix. This weekend however was different.

I was given the opportunity to attend the UK’s biggest Christmas Party. Capital FM’s Jingle Bell Ball. And wow, what an experience! The long journey down to London was definitely worth it!

The event took place at the O2 and while the arena was massive, there was not one empty seat in sight. It was completely packed. A sold-out event indeed.

Harry Styles, Rita Ora and Liam Payne were just some of the stars that put on one amazing show. I thoroughly enjoyed all performances, but the highlight of my night had to be Stormzy’s set. His energy was infectious and left no one in their seats. Everyone was up and dancing.

I can see why Capital call it the UK’s biggest Christmas Party – it certainly is!

Another favourite moment of mine was when Harry Styles performed What Makes You Beautiful. Although completely unexpected, it was the sweetest surprise. You see, like every other teenage girl in 2011, I was utterly obsessed with One Direction. So, hearing their first ever song after so many years left me regressing and reminiscing over childhood memories.

While it was only brief, it was wonderful.

Granted that performances are a huge part of Capital’s Jingle Bell Ball, it’s not the singers that make the event so incredible. It’s the fact that the show can be enjoyed with the entire family. Unlike other concerts, the Jingle Bell Ball is for everyone. It’s an opportunity to bring family and friends together regardless of age.

Thank you Capital, for arranging such a phenomenal event.

I will absolutely be attending next year.

If you missed the show, not to worry, you can view all the amazing performances here: https://www.capitalfm.com/events/jingle-bell-ball/all-a-z-live-2019/

P.S This is NOT a sponsored post; I just had the best time!!!

HOW TO PICK THE RIGHT INFLUENCER FOR YOUR BRAND

It is common knowledge that leveraging influencers can help drive brand awareness and reach a wider audience. But the process of selecting the ‘right’ influencer is not an easy task.

Amongst the clutter and noise on social media, it is becoming increasing difficult to recognise credible influencers who can truly add value to a business. And while influencer marketing can be a great strategy to strengthen a brands online presence, when done incorrectly it can also have detrimental effects.

So, before diving into the lucrative world of #sponsored posts, here is a 3-step guide that can help ease the process.

 

1 – Recognise the different types of influencers available

The internet is home to a plethora of social media superstars. Before agreeing to work with any of them, take the time to understand the different types of influencers available.

Typically, influencers are categorised based on the number of followers they have.

Mega-influencers: 1M+ Followers

Kylie Jenner, Kim Kardashian, Selena Gomez, are all examples of mega-influencers. They are established celebrities who can help your brand gain recognition on a global scale. Of course, they demand a hefty fee, with some charging upwards of £800,000 per sponsored post.

Macro-influencers: 100K – 1M Followers

Usually macro-influencers are those that gained recognition through the internet itself. Such as vloggers and bloggers who rose to fame by building a follower base over time. Similar to mega-influencers, they can be very expensive to work with. But for businesses with a substantial marketing budget this is an effective way to increase brand awareness to a mass market FAST.

Micro-influencers: 1K – 100K Followers

A micro-influencer as opposed to others has a significantly lower number of followers. Typically, they focus on a specific niche and so are more suited for brands that want to target a certain type of customer. Unlike the other two, micro-influencers charge considerably less and maintain an extremely loyal fan base.

Nano-influencers: Less than 1K Followers

They are comparable to a start-up business. This type of influencer tends to have very little to no experience of working with brands. Despite having a small audience, nano-influencers attract a high engagement rate as they are most relatable for consumers. More often than not, they will accept products in return for social media coverage.

 

2 – Check for fake followers

As influencers battle for the social media spotlight, some can be tempted into buying fake followers. This black hat tactic can instantly grow an influencers audience from a few to thousands.

This is a huge problem on Instagram, where advertisement is becoming more and more important. Users can even buy interactions such as likes and comments from fake profiles to give a false impression of high engagement.

Collaborating with influencers whose followers and engagement is not genuine is not only a waste of time but can essentially be detrimental to a brands integrity. Fortunately, there are several online tools and programs available for detecting fakes.

 

3 – Identify any risks and red flags

Followers and engagement play a significant part when identifying the most appropriate influencers for a campaign. But, what’s equally important is reviewing the influencers social media channels to check for any red flags.

In today’s media landscape, nothing is ever private, especially on the internet! This is especially true for influencers who are constantly under the social media microscope. From inappropriate personal thoughts to controversial opinions and pictures, everything is visible.

So, before approaching an influencer, it is absolutely vital to make sure that ALL of their social media channels are thoroughly reviewed, and any risks are immediately identified.

Ultimately, influencers have the power to make or break a brands reputation. Finding the right person is less about who’s trending or has the highest number of followers and more about finding someone who represents your brands personality and values.

 

Influencers are certified social media butterflies and experts in creating engaging content who can help bridge the gap between a brand and its target customers. Working with them is an effective method to drive awareness.

If you are thinking of switching from traditional advertising to influencer collaborations remember to do the leg work and to make the choices that will deliver the value you are expecting.

 

MY FIRST PR CAMPAIGN

First PR Campaign

September marked a memorable milestone in my career; I was given the opportunity to work on my very first PR campaign.

Entrusted with the responsibility of bringing a client’s vision to life was undoubtedly a daunting one, however seeing my plans put into action was a truly rewarding experience. My contribution to the campaign not only improved my knowledge on how the process works but also public relations overall.

Here is what I learnt –

Research is the unsung hero of PR

Press releases, content writing and social media maybe pillars of Public Relations, but it is research that lays the foundation for everything we do.

From initial planning stages to execution, every effective PR campaign must have research at the forefront of all decision making. Overlooking the importance of it can lead to unwanted repercussions and essentially damage a brands reputation.

In contrast, when done correctly, research provides countless benefits. It is not only a vital tool for targeting the right audiences, influencers and journalists, research also helps to prepare for all eventualities that may or may not occur.

Every decision in PR is accompanied with better and worse options. Research is what helps to determine which approach is most appropriate.

Ideas are always welcome

Regardless of how big or small a campaign may be, new and creative ideas are always appreciated.

Although expressing ideas as a PR newbie was slightly intimidating, I soon recognised that the team at Open Comms encouraged original thoughts and valued all suggestions. The philosophy here is that no idea is a bad idea.

PR requires out of the box thinking and notions that gain attraction. Ideas can be expanded, reduced and inspire other ideas. So, simply because a suggestion may see farfetched or perhaps not big enough, are not reasons as to why it should not be expressed.

Expect the unexpected and prepare for the worst

While no one wants to fixate on all the things that could go wrong, an effective campaign is one that evaluates all negative possibilities and is equipped to respond accordingly.

Operating in an especially unpredictable world, it is essential to prepare for the what ifs. Without correct preparation and planning in place, a campaign cannot cope or adapt to challenging situations. Whereas covering every outcome (with a HEAP of creativity) has the potential to minimise any negative impact on a client.

I have always known that a client’s reputation is the number one priority in PR but now I also understand that for this to be true, risk management and robust scenario planning are key.

BEHIND THE SCENES AT BUY YORKSHIRE

The Buy Yorkshire Conference

Showing support for the largest business to business event in the North

For the last eight years we have worked with the Yorkshire Mafia (YM) to provide the team that is responsible for an annual schedule of events including the Buy Yorkshire Conference with PR and social media support.

As the largest business to business event in the North, it goes without saying that it’s a busy time for us, not just on the day but in the run up to the exhibition when we spend hours liaising with speakers that will take to the stage on the big day and media that may want to come along.

There are so many reasons why this account is particularly exciting but for me securing broadcast, national and regional media coverage has to come top of the list. Some might think that’s an obvious answer but having worked in the PR industry for more than a decade you would be forgiven for thinking that the leap in my tummy when we secure a great piece of coverage may have waned over time.

Nope. Not a bit. In fact, it’s why I fell in love with PR in the first place.

Getting to know you

Coming a close second on my list of reasons to enjoy working on the Conference has to be the speakers. As the preferred PR partner for the event we are given access to each of the entrepreneurs, brand representatives and campaigners that attend and what an experience that is!

You never know who will be added to the line up next and with candidates such as Helen Pankhurst (great-granddaughter of the leader of the Suffragette movement) and Gerald Ratner (the entrepreneur that lost everything thanks to a glib comment about his products being cr*p) you can see how contrasting they can be and that makes our job all the more interesting.

A change of venue

This year the event took place at the First Direct Arena, a change from the New Dock Hall and Royal Armouries as has been the case in previous years. I have to admit, I wasn’t sure how this would work, but after taking a tour and seeing the event from above in the arena seats it didn’t disappoint.

The exhibitor stands were all in one space, which made for a vibrant and engaging showcase for delegates and it also created a camaraderie between the brands. It was great to walk around and see people having a laugh and engaging with each other as well as delegates at the event.

Never a dull moment

As the team that manage all media relations, we don’t get time to wander around, our remit on the day is to manage the media and support any interview requests, while also drafting blogs during the seminars which will be posted on the website after the Conference.

It may sound easy, but it takes a lot of work and makes for a long (but fun-filled) day.

Having access all areas means that we can pick and choose which seminars and sessions we attend, which is a real coup. Over the years I have listened to and met speakers including Michelle Mone, Ann Widdecombe, Jacqueline Gold, Nigel Farage, Alastair Campbell and more… let’s be honest, there was no way I would have bumped into these people in the street, so once again it all adds to the experience.

Working with a talented team

What astounds me most about the Conference is that the team from the YM always seem so relaxed. Whatever comes their way they just deal with it and move on to the next thing. I can’t even imagine what it is like to manage an event of this scale knowing that it takes a full year to plan, arrange and deliver.

Once again, the team did a fantastic job and this year more than ever I heard lots of positive comments that I duly passed on. The philosophy behind the YM is that we are stronger together and I have to say that working with them adds real credibility to that statement.

Practising what you preach is a big part of what we do here at Open Communications so to have clients that work by the same values makes our job all the more rewarding. I would like to take this opportunity to thank the organisers once again for bringing this fantastic event to the region and also to the individuals, brands and businesses that we worked with to pull the content together.

I’m very pleased to report that we secured coverage across national and regional media in print, online and across broadcast media. Well done team Open Comms, good work!

Now let’s get on with planning for next year’s showcase, which will have to be bigger and better than ever. We better get our thinking caps on.

Why it pays to use PR

Making PR pay

It can be difficult for businesses to know where best to allocate their budgets – after all, you want to do everything but at the same time every penny counts. PR is often a forgotten relative when it comes to finding and assigning the necessary resource to manage PR in house.

The problem arises when ‘managing PR in house’ actually means putting it on the bottom of a list that you never get around to. This is a common problem and something that we come across a lot.

PR isn’t about drafting a press release and sending it to a journalist, it is about managing the reputation of a business, arguably the biggest asset of any company. When you say that sentence out loud you start to appreciate just how significant PR is as a specialism.

We appreciate that businesses and in particular SMEs find it a challenge to allocate the resource and that they are so caught up in meeting with client demands that PR is the least of their worries but just think about the difference that having an agency could make.

Yes, there is an investment, but that is exactly how you should perceive any budgets you attribute to PR and marketing communications. You are investing in the reputation of your business. You are sharing good news and positive updates with those that matter most – your current and prospective customers and your stakeholders.

It simply isn’t good enough in a world where we can self-publish that businesses don’t allocate the time necessary to keep people informed. PR is one of the most valuable tools that you can use to generate new business and yet it is an oversight. That doesn’t make any sense.

We work as an extension of our clients’ teams, meaning that we take every opportunity to showcase how hard PR can work and the results that can be achieved.

For those who don’t believe in PR or think that it is a waste of money, I always ask them why the largest brands in the world invest? Surely these people have the money, the skills and the knowledge to know better. They are surrounded by ‘advisors’ who would tell them to put their money elsewhere.

The truth is that they don’t invest elsewhere, they appreciate the value or PR because they recognise that it is an essential tool for business.

Companies that invest in PR will see a difference; they will notice people talking about them, they will secure credibility by association, they will educate a marketplace about the goods and services that they have to offer and they will become a bigger and better business as a result.

Bold statement – not really. We’ve been working with our clients for years and this is exactly the results that we have achieved for them.

Of course, as a PR agency, we are bound to say all this. We are going to champion PR and we are going to recommend that every business allocates a suitable budget to ensure that they can manage their reputation. But think about it. What is the alternative?

We all pay insurance because it is a legal requirement to do so and often we feel it is unfair that contingencies have to be put in place but when something goes wrong the relief is overwhelming. The same can be said for PR. Don’t leave your reputation to chance, it’s far too valuable.

Celebrating our clients’ successes

header-4Image taken from TheBusinessDesk.com

As an agency, there is one thing that we can definitely be accused of – we get just as excited over the successes that our client’s share as we do our own achievements. We know that this is because we genuinely become an extension of their teams, but it also makes our hard work all the more rewarding.

And that is why we are looking forward to TheBusinessDesk.com Yorkshire Business Masters Awards, which take place in Leeds on Thursday evening. Not only do we have two clients that have been shortlisted across three awards but we have also been invited to attend and to join in with the celebrations.

BemroseBooth Paragon, the specialist ticketing supplier and provider of smart enabled applications, has been shortlisted for two awards; Innovation and International Business, whilst iSource Group, the national IT and procurement recruitment specialist, is hoping to top the tables as Business Master in Contributing to the Community.

Now, we have to be clear, there is no doubt that we are biased, but both of these organisations would be very worthy winners. Not only are they progressive businesses that push boundaries, they are also great to work with.

The competition is undoubtedly fierce but we think that they are both in with a really good chance of bringing home a super shiny trophy to take pride of place in the display cabinet!

So, now all we need to do is decide what to wear – easier said than done – and keep our fingers crossed. We will certainly update with the results and hope to be finishing the week off on an award-winning high.

We’ll keep you posted.

Once upon a time, not too long ago…

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We love a good story here at Open Comms, there’s nothing like adding a bit of imagination to something that might appear at first to be bland and boring but end up being super exciting! As a gaggle of girls that write for a living, National Storytelling Week is always a hot topic in the office. 

After much discussion we decided we couldn’t let this annual occasion pass us by without at least trying to add our own little contribution – however insignificant. At Open Comms we like to get involved, so I thought we would share a short story…

Once upon a time, not so long ago, there were two friends. After years and years and years of working in big grey office blocks for other people, they decided that they wanted to do things differently and to turn the wacky world of PR on its head!

No more air kissing, no more lunches, no more fizzy pop – more exciting campaign ideas, working with clients rather than for them, getting excited by results, sharing success, getting the job done and doing it well… Oh, and most importantly, being open and honest.

Could it ever work? It was a new approach, people were used to doing things the same old way. It was a risk.

Talking to the exciting businesses based in Yorkshire it appeared that there were some companies that wanted to try out this new way of working. They didn’t really like the lunches or the regular increase in fees that they weren’t expecting. Who knew? 

Both ladies liked to write stories and to come up with super exciting and creative ways of sharing news, and so they launched Open Communications.

With just two small desks, two phone lines and a jar of coffee, they started to ring companies that had similar values and within no time at all they were working with some fantastic brands and businesses.

Fast forward just a few years, and then a few more, and with lots and lots of amazing results and too many fun-filled campaigns to fit into one short story, the two ladies are now five and they all enjoy the same things – working with great brands and businesses in Yorkshire.

The ladies are massive champions of the Wakefield district and they still like to do things exactly the same way they did way back when. They like to be honest and open, to be straight talking and to create relationships that last a long time – after all, no one likes falling out!

And so, the story is far from over. Open Comms continues to come up with campaigns that include anything from a giant Halloween door to a family picnic activation zone or the launch of a business that produces the most rail tickets in the country to a car headlamp that is the whitest on the market.

Every day is a new adventure at Open and that is what makes it so exciting. So, if you’re looking for an agency that doesn’t take itself too seriously and you want to be a part of the next chapter in this ongoing story, then give us a shout. The kettle is always on and when you work with Open its always story time.   

Bringing business together to talk ‘Leeds’

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Yesterday I had the pleasure of attending a mass brainstorm session which was hosted by Grant Thornton at the Royal Armouries in Leeds. The focus for the day was to bring people from the Yorkshire business community together to debate ‘How can we make Leeds a home where all sectors connect to create inclusive growth?’.

My first challenge when accepting this invitation was that we are a Wakefield based PR agency and we champion the district at every opportunity we get. What we have experienced over the years, on many occasions, is that Wakefield has a huge amount to offer but remains the forgotten relative to Leeds.

With a brief that focused so heavily on Leeds I had to question what value I could add and if I would become more of a hindrance than a help. In fact, I needn’t have worried. What was immediately enlightening on taking my seat in a room full of more than 300 people was that many of us felt the same.

The day was run to a tight schedule – with a countdown clock that actually turned red when your time was up. Despite being a little daunting, it kept us all focused and meant that we completed our tasks in the allocation we had been given.

Split into three sections we first had to use a process called Appreciative Inquiry (AI), which was first developed by David Cooperrider in the late 80’s at Case Western University.

The process is quite simple (which suits me!) it splits a task into four sections; appreciate, understand things worth valuing; the whole system, bringing a diverse group of people together to work on a challenge; task focused, be clear about what the objective is and assign individuals with the right strengths to the right part of the task accordingly and self-management, which gives people the chance to use dialogue and inquiry to reach an outcome.

In the first instance, we had to share stories about each other and what one thing we had done in the past that we were most proud of. This gave us a chance to get to know one another better but also to get animated about things that we wanted to share with a group of strangers.

It was an interesting way of finding out what really made people tick.

It became apparent that everyone around the table had different backgrounds, skills and experiences to share, which was really encouraging. We got to work, pipe-cleaners, pens and paints in hand.

In the second part of the session we had to dream… yes, dream.

Eyes closed – and feeling about as comfortable as a person with their eyes closed in a room full of 300 strangers – we got thinking. The swoony tones from our host made us think about what we would bring to Leeds to make it a better place to live, work and play.

Eyes open (thankfully) and we started to share our thoughts. There was a real positivity to the exercise, which somewhat surprised me as you usually get the odd moaner and groaner at these events, but our table was focused and ready to get to work.

The first decision we made was to change the Leeds to Yorkshire. We all agreed that as a collective, each part of Yorkshire had something different and exciting to offer that when accepted as a sum of the parts would create a region that simply couldn’t be bettered.

We considered each area in turn; Bradford, Wakefield, Halifax, Huddersfield, Kirklees, Doncaster, Calderdale… and so on. It was really encouraging to share the positives and to celebrate the many successes that already exist in the region, while then focusing on the next 10 years.

We were asked to present our ideas back and our table was chosen as just one to share our thoughts. Here’s the picture we created:

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The final session of the day asked us to share as many post-it notes as we could which would provide ideas of how we could meet with our objective, to make Leeds a home where all sectors can connect to create inclusive growth.

Some tables managed to come up with over 100 ideas! Our table was less productive but in fairness we were very much about quality as opposed to quantity. It was then up to us to decide which idea we wanted to share with the room.

Not easy when you’re challenging people’s ideas and contributions to the session but we got there in the end.

We had just one minute to stand on stage and let the world (ok, just the room but it felt like the world from up there!) know what we were proposing.

Throughout the day we kept coming back to one theme that is already synonymous with Yorkshire and its success, sport. And so, our big idea, our dream, our plan and our vision was *drum roll* to become a host city for the Olympics.

Before you snigger or scoff, this was about dreaming – not putting needless hurdles in place of ideas that were calling upon our creative juices to get everyone in the room excited over what could be. Plus, we had a fall-back option, we decided that to host the Commonwealth Games wouldn’t be a bad target should we not get the big one over the line.

I have to admit that the day was long and tough but definitely worthwhile. I met lots of new people and was surprised at how many I didn’t know. It was great to hear the suggestions and ideas of others and to play with smiley faces and coloured pens.

Well done to Grant Thornton for hosting an event that captured the hearts and minds of more than 300 people, it’s no easy task. It certainly got me thinking more about the little things that we can do to make a big difference in the region.  

Most importantly, I just can’t wait for the Olympics to come to Yorkshire.