Tag: Yorkshire

HOW VALUES RESONATE WITH CLIENTS

Values reveal purpose, define culture and support vision. Most importantly, they influence performance. Without them, a business is nothing more than an empty shell touting products or services.

When interviewing potential candidates for a job, an employer’s decision often boils down to who would be the ‘best fit’. This isn’t just based on whether a person has the right skill set, it also considers whether they reflect the organisations values.

Similarly, in the world of Public Relations, the way that clients make their choice is no different.

That being said, it shouldn’t come as a surprise why Open Comms is the chosen PR agency for some of the largest brands in the country and has been for years. Alongside an impressive track record of success, what truly makes us a great company to work with are our core values.

Openness and honesty

Suffice it to say, being open is extremely important to us. Not only is it in our name, but it’s in our company DNA too. We don’t do ‘air kissing’ and we surely don’t shy away from voicing our opinion.

We do however use our expertise to make informed decisions when it comes to clients and campaigns. If we have doubts about budgets or briefs, we are completely honest with our feedback.

At the same time, if a project is not going as planned, we aren’t afraid of revisiting the drawing board and tweaking our approach to ensure we deliver the return on investment our clients expect.

Ultimately, it’s this level of transparency that positions us as an agency that can be relied on as a trusted partner to deliver results. It is also why more than 90 per cent of our business comes from client referral.

A will to win

At Open, we exhibit a complete determination to achieving success in all aspects of our business. Particularly, when it comes to the brands we represent. Going back to our clients with no results is simply not an option. Which is why, every member of our team works to win.

However, it would be an understatement to say that we just ‘work’ for our clients. No. We’re committed to them and their goals. So much so, that our founders decided from the outset that they wouldn’t work for competing businesses. Why? Well, purely to make sure that as an agency we could dedicate our focus on meeting with the objectives of one client without any conflict of interest.

Just another one of the reasons why we choose to specialise in clients, rather than sectors. You could say our work ethic is unmatched.

Leading by example

Emma and Lindsey (our founders) have always made it a priority to integrate our company values into everything that we do. For us, they are so much more than just ‘words on a page’. In fact, they are a bedrock on which our everyday decisions are made.

Having worked at Open for well over a year now, I have witnessed first-hand how this approach is fundamental to building successful client relationships. Not only are values a great indication of how a company operates, but they play a significant role in determining workplace culture – a major point to consider when outsourcing.

An organisations culture is key to establishing behaviour among employees, which is what ultimately impacts performance. Being focused on honouring our core values, means that we are also committed to consistently performing for our clients. After all, their wins are our wins too.

If you’d like to discuss ways that the team at Open Comms can help in managing your brands PR strategy, contact us on info@opencomms.co.uk or call 01924 862477.

 

 

THE POWER OF THE HUMBLE PRESS RELEASE

Press Release

There simply isn’t a business or brand out there that cannot benefit from the power of a humble press release.

It goes without saying that the world of Public Relations is constantly evolving. As a result, us PR pros have an ever-expanding tool kit to choose from when implementing client campaigns.

However, despite the many tactics on hand, the traditional press release continues to hold its position as the number one way of securing media coverage. If that’s not an indication of its true potential, then I don’t know what is!

Although a staple of our industry, to the unknowing eye, a press release may seem like an outdated way for brands to communicate with consumers. Especially in the glorious age of social media.

Well, take it from our clients. Those who have featured on the likes of BBC news, ITV and the Daily Mail – this is completely false. In fact, landing news coverage has many more advantages than you may think.

SEO benefits from a Press Release

The primary purpose of a press release is to get your brands message in the pages of media outlets. Often, these publications have websites which rank very high on search engines such as Google.

As you can imagine, having your brands news published on such sites is often extremely beneficial for marketing purposes, but it also helps with SEO.

Following the distribution of a press release, a popular and authoritative site may publish your news. It may also include a link to your website – these are called backlinks. Backlinks are fundamental to SEO. The more backlinks you generate, the more authority Google awards your website. Which is what ultimately improves your ranking on the search engine.

With that being said, generating backlinks is certainly not an easy task. For a brand to be featured on credible media outlets, it’s vital that the press release shared is of value and deemed newsworthy by the journalists who receive it.

Press releases are not owned media. This would mean that you share the copy and it is relayed in exactly the same format. In contrast, content supplied as a release is earned. This gives a journalist the opportunity to use it or the freedom to discard it.

With coverage comes credibility

As Jean-Louis Gassée once said: 

“Advertising is saying you’re good. PR is getting someone else to say you’re good.”

Yes, it’s great that we have access to social media and can shout about how great we are on our own platforms. However true value comes from other people saying the same.

Ultimately, it’s what gives a brand credibility, particularly in an age where consumers make purchase decisions based on reviews and what others are saying about a brand and their experience with it.

Consistent Brand Visibility  

A press release offers a simple way to consistently maintain brand visibility within the media. The launch of a new product, an event, an award or a new recruit, are all examples of newsworthy stories.

To harness the power of a press release, it’s important to first identify opportunities where there is potential to secure news coverage. By doing so you can build a PR program which ensures your brand is given constant exposure all year round.

Reaching a larger audience

With the help of a press release, brands can connect with an ever-widening audience. You see, having your news published on media outlets, whether that’s in print, online or even across social channels often reaches consumers that you otherwise may not. Not only does this mean increased brand visibility and awareness, but it is often a way in which many businesses grow.

If you’d like to discuss ways that the team at Open Comms can help in managing your brands PR strategy, contact us on info@opencomms.co.uk or call 01924 862477.

 

 

 

 

 

 

HOW WORKING IN PR HAS DELIVERED JOB SATISFACTION

It has now been more than a year since I transitioned from journalism into a career in public relations. The learning curve has been steep. My skillset had to evolve and adapt. But the hard work has been rewarded with a level of job satisfaction that I always sought after.

Amid these unprecedented times, I’ve found myself reflecting on my career and the fortunate position I’m in. Throughout the nationwide lockdown, Open Comms remained open for business and despite the marketplace taking an unprecedented economic hit, we continued to deliver a full suite of PR services to our diverse client base.

The impact of PR

The first thing I learnt when joining this industry was that the impact of a robust PR strategy can have a transformational impact on any organisation. The advantages were never so evident during the widespread disruption caused by the ongoing pandemic. 

I can honestly say that I am filled with professional pride after helping our clients maintain a level of business continuity as we all navigate through these challenging times. 

As the country now begins to return back to a new sense of normality, I often find myself looking back to help prepare for the future. As I reflect on my own career progression, the results I have helped deliver on behalf of our clients and the specialist skills I have acquired, it is clear to me that I am now in a position that meets with my professional needs and ambitions.

I have put my reflections to paper and shared the most satisfying aspects of working in PR.

Becoming an expert

A PR strategy is an extremely useful asset to have. it has the potential to positively impact an organisation at any level, whether it supports the senior management team, the launch of a new service or product, increasing a brand’s awareness or even introducing a new team member. 

The agile nature of PR means its approach can be as bespoke and specific as possible. 

This can only be achieved, however, if the professionals behind the strategy are truly experts in this field. 

Since joining Open Comms, I’ve worked hard to refine my skillset to ensure our clients receive real value for money when it comes to their PR. But this has only been achieved through the support of the wider team. 

At Open Comms we are driven by results, and I quickly learned that our clients have come to expect nothing less. This was without a doubt one of the biggest evolutions for myself, as I had to cultivate an approach where I didn’t just offer clients PR support, but also be bold enough to provide my own recommendations and advice. This is what makes us experts and gives us the opportunity to make a real difference for the brands we work with. 

It is when our specialisms and experience are delivered in an effective and efficient way, that we aren’t just seen as an external agency but more of an extension of our clients’ teams. I have learned that this also allows us to form and maintain long-lasting relationships, not just with clients but other outsourced organisations as well. 

Achieving results

Joining an agency that takes a strategic and results-driven approach to help all clients, has enabled me to develop the necessary tactics to service clients’ needs, no matter what the marketing or communication requirements. 

Being called a PR practitioner is something that I have had to earn. Although it can be difficult to give a commercial value to the impact of a robust communications strategy, the successes and impacts I have generated are measured through a number of different ways. 

Among the KPI’s I measure my performance on are:

  • Media coverage in national, regional and trade, in print and broadcast  
  • Proactive and reactive to market trends that involve our clients  
  • Increase in followers and engagement across social channels 
  • Help to generate new business leads through the creation of bespoke marketing strategies, including various forms of video marketing, e-shots and brochures
  • Securing award shortlisting’s on behalf of our clients 

After obtaining these results, I have seen the transformational power of PR over the last 15 months. There is no better feeling than demonstrating to our clients how a comms strategy can be viewed and used as a key catalyst to business growth!

Storytelling

From my experience working in journalism, I’d often get inundated with press releases. Due to this process, it can often be hard for one single company or organisation to consistently catch my attention. But there were a few that often did just that.

It was only after I entered the public relations industry that I realised this was achieved through the coherent and consistent messaging that an agency would strategically use when creating content for their client. 

It is all about telling their story. 

After joining the Open Comms team, I quickly realised the value in developing an acute understanding of each of our clients’ businesses, the sectors they operate in, any ongoing market trends and key media contacts we need to be targeting. 

After gaining this knowledge, I am now able to carefully craft content to tell our clients’ stories and communicate their key messages to the relevant audiences. This is what forms the foundation of an effective PR strategy.

As our clients’ business journeys are consistently reiterated in the content we produce, their stories begin to take shape, which not only helps to catch the attention of the press, but also their existing customers and new business leads. 

Communicating in this way can support brands to establish stronger relationships between customers, stakeholders, employees and especially media contacts. Afterall, the success of a company can often be attributed to the strength of its reputation, and the most effective approach to take when enhancing or expanding this is to increase its awareness and, more importantly, loyalty among its customer base. 

As the Open Comms team consistently deliver these strong results, we are able to see how this impacts directly on our clients’ success. If you would like to know more about Open Comms and the services we offer – or perhaps, like me, you are looking for a change in career – why not give us a call on 01924 862477 or contact us here.

DESPITE MANY CHANGES PR REMAINS A VALUABLE TOOL FOR BUSINESS

Over the past few months and throughout the worst of the Coronavirus Pandemic businesses large and small have been faced with numerous changes and we have supported new and existing clients in several different ways.

More so than ever before, competition between businesses is high and the fight for survival is real. I believe that more companies will recognise the value of PR and understand how beneficial it can be as we move through unchartered territory. Having a good communications strategy to support your future might be the key to succeeding in an ever-changing climate.

Coming out of lockdown, one thing is clear, and that is the need for effective engagement with audiences to secure sales.

Reach a wider audience

As businesses have negotiated the changes caused by the pandemic, the need to appeal to a wider and increasingly varied target audience has grown. Consumer attitudes and trends have changed and using PR helps businesses to market themselves across multiple channels.

The need to reach a new audience or demographic coming out of lockdown is where PR could really help a business, and even extend the opportunities it has.

Social Media as an important tool

I am sure we are all aware by now that our internet and social media usage has skyrocketed during lockdown. While this may reduce a little as we move back to ‘normal’, social media should not be underestimated as a marketing tool. In fact, the benefits of using social media for business are ever increasing.

Social media management and content creation are often a key component of our work with clients. PR professionals have the expertise to support growth in this key area and create compelling content that attracts attention and engagement.

While the need for traditional media remains, it is worth being aware of other ways to communicate with customers and how PR professionals can support in this area.

Reactive to opportunities

PR practitioners have contacts across multiple media and are always on the look out for new opportunities that might be beneficial for clients.

Working with an agency gives businesses access to opportunities they might never have considered. Reactive opportunities can be anything from getting a quote from an expert to offing a product as a prize for a competition on the radio. Both get the name of the business or product out there effectively and raise its profile.

The more reactive opportunities that a business can benefit from, the more chance there is of relationships being built with the media. This means that journalists will come to the brand in the future.

Helpful in advertising activities

While it was concluded that PR is almost 90 per cent more effective than advertising it can be very useful when used in conjunction with other tactics during a wider campaign.

While many still believe advertising is enough on its own, the trust built by PR is invaluable to businesses of all sizes. And, it goes without saying, consumers prioritise trust and brand experience over anything else.

While PR professionals will have to make changes in line with the ‘new normal’, the need for brands to invest in communications will be as great as ever.

If you would like to know more about Open Comms and the services we offer, why not give us a call on 01924 862477 or contact us here.

THE VALUE OF LONG-TERM RELATIONSHIPS WITH PR AGENCIES

Long-term relationships

In the world of PR, long-term client-agency relationships are hard to come by. 

Many brands often find themselves changing agencies in a never-ending pursuit for the right partner. Even with so many options out there, it’s very rare that they find a perfect match. However, with Open Comms it’s a different story.

Despite all odds, as an agency we are exceptionally proud of having retained long-term clients; some of whom have been with us for over a decade! YesA decade!

Whilst this is often unheard of in agency land, it’s a very real achievement that we take pride in. Simply put, it’s a reflection of our commitment to consistently delivering results and an indication that our approach to PR works.

With that being said, maintaining long-term relationships is not just favourable for an agency. Similarly, clients too can reap the many rewards that come with lasting partnerships.

How cultivating long-term relationships can benefit your brand

  1. Higher Degree of Trust

Agencies are often involved in the most intimate details of a business. Therefore, it goes without saying that trust is paramount.

As a brand, you put your trust in partners to present the right ideas, meet objectives, deliver results, offer guidance and perform well. However, this trust cannot be bought or built overnight. It’s earned through consistency, honesty and reliability.

Once established, you have confidence in the expertise of your agency and trust their judgement, which can often save valuable time and effort, as well as budgets.

  1. Deeper Familiarity

After developing a long-term relationship with an agency, it’s only natural that over time they become more familiar with your wants, needs and personal style. Through the process of identifying these requirements, the agency gains a better understanding of you, your brand and your team.

It’s this knowledge that helps agencies adapt their approach so that it aligns with the needs of their clients.

  1. Better Brand Advocates

For many businesses, instilling brand advocacy within their teams is key to garnering success. The same applies when collaborating with out-house agencies.

However, transforming people into powerful brand advocates requires time and patience. This is exactly why building a long-term client-agency relationship is so valuable. It offers an opportunity to educate your external team the same way you would internally. As a result, your brand is supported by those who not only believe in it but also share your enthusiasm and passion for it.

We often say that there is nothing as infectious as passion and that is why we make sure we are as excited by our clients’ brands, products and services as they are.

Want to find out first-hand why some of our clients have stuck with us for over a decade? Give us a call on 01924 862477 or contact a member of the team here.

WHAT IS OPEN COMMUNICATIONS?

What is Open Communications

Open Communications is a PR agency based in Wakefield. The company was founded almost 12 years ago and was intended to fill a gap in the market. Back then, PR was very much about long lunches and up-selling. We wanted to provide clients with another option; an agency that would focus on results.

Values

Even before we officially launched, we knew that values would play a big part at Open Communications.

We sat down and thought long and hard about what really mattered to us. Thankfully, both founding directors have very similar ideas on what is important when running a business.

The principles of Open Communications were set in stone; to use passion and integrity to deliver outstanding results for our clients. Nothing has changed.

Transparency

As the name would suggest, we wanted to make it clear that we are honest and open. We don’t hide costs or make it our mission to increase budgets for the sake of it. We do our job and we do it well. Providing advice that will deliver results for our clients is what really matters to us.

If we don’t think an idea or concept is right, we will tell our clients. It’s not always comfortable but it’s the right thing to do.

It may be that we are a Yorkshire based PR agency and with that comes the ‘straight-talking’ part of what we do. Alternatively, it may just be that we feel this is how we would like to be treated and so put our own expectations into practice.

Relationships

We have worked with some of our clients for more than a decade. With that honour comes huge responsibility. Our clients share confidential information with us, and we don’t take that lightly or for granted.

Over the years we have shared the good times and the bad with the brands we work alongside. Like any company, we prefer it when things are positive, but that simply can’t be the case all the time. There are always going to be ups and downs and we are pleased that we are a trusted partner whatever the situation.

From the get-go, we made it clear we work with and not for our clients. Again, this principle remains today. It has meant we can offer genuine support to the companies that trust us as their preferred PR agency.

Growth

It was 2008 when we launched and the start of a recession. Regardless, we felt that what we had to offer would be of interest. We started with nothing more than a small office, two phones, two laptops and a list of local businesses.

Within a week we had our first client and within the first six months we had secured our first globally recognised brand. Since then we have added numerous companies to the list.

We decided from the outset that we wouldn’t work with competing businesses. Despite criticism, with people believing it would reduce our opportunities, this was a sound decision. It means that we can focus our attentions on meeting with the objectives of one client without any conflict of interest.

Taking this approach has resulted in more than 80 per cent of our new business coming directly from client referral to other businesses. This is a fact we are incredibly proud of.

Experience

Unfortunately, over the years, we have come across far too many businesses that have had a bad experience with PR. It’s not always possible to change people’s minds, but we try.

We would like to think that the organisations that have worked with us have seen what hard work can deliver. There is no guarantee with PR and that can be a hard pill to swallow. That said, if you work with an honest agency, it is often the case that over time you will get a return on investment.

The results we have secured have been impressive and we can hold our head up high with what we have achieved over the years. In fact, we never tire of sharing our results. It’s something we endorse both internally and with our clients.

Tactics

The PR industry has changed since 2008. Social media and digital communications have been a driving force behind this. As well as creating some challenge, this has given us the opportunity to extend our skills.

As well as traditional PR and earned coverage, we also work with owned media and social media channels. Creating compelling content has always been at the heart of what we do, we just have more mediums to choose from.

PR offers an exciting career opportunity for those who have the ambition and determination to achieve. It’s not easy but it’s also certainly not boring!

Future

No one has a crystal ball. Predicting the future is always fraught with danger. However, looking at what has been achieved over the years and the many incredible brands the agency has worked with, the team at Open Communications have a lot to be proud of.

With every new business win also comes new experiences. Each client requires a slightly different approach and the agency will push boundaries and use new and exciting ways to engage with audiences to meet with objectives.

Knowing that, as well as the brands we work with, there are so many companies that we have yet to meet is exciting. Whatever the future holds, we know that it will add to the roller coaster ride that we have enjoyed for more than a decade.

So, going back to the beginning; what is Open Communications? Put simply, what you see is what you get. We use passion, integrity and determination to achieve results that deliver against the objectives set by our clients.

If you would like further information, please call a member of the team www.opencomms.co.uk/

ALWAYS-ON PR

Consistency matters most when it comes to managing PR, which is why we take an always-on approach here at Open Comms.

PR is powerful. That’s a fact.

Even just one standalone PR project can deliver astounding short-term results. But, that’s exactly what they are – short-term results.

Don’t get me wrong, momentary wins are great. However, this sporadic use of Public Relations does not ensure long-term success for your brand, consistency does.

Achieving consistent communications through an always-on PR strategy

The concept of an always-on approach is straightforward.

It simply means having an all year round activity calendar that guarantees constant exposure amongst your target audience.

Whether this is achieved through consecutive seasonal campaigns or social media marketing, the objective is to keep your brand front of mind always.

News consumption has evolved and it directly affects brands

It goes without saying that the way in which news is consumed has evolved drastically.

With media now being online, we get our news at lightning fast speed. And, often what is deemed newsworthy one day, is considered history the next. As a result, many brands struggle to remain relevant.

That being said, maintaining relevance in today’s fast-paced landscape is not an easy task. In order for brands to survive they must:

  • React to emerging trends
  • Adapt to market changes
  • Live up to evolving customer expectations

Without this, they risk facing the greatest danger for brands in this digital age – loss of brand relevance.

So, how does an always-on PR approach support brands in staying relevant? 

Flexibility –

Adopting an always-on approach enables brands to manoeuvre through a world that is constantly changing. It offers flexibility to adjust brand activity based on what’s new, what’s trending and essentially what’s topical among consumers.

Innovation-

Having an all year round calendar of activity demands a constant flow of fresh and new ideas. Ideas which push boundaries and challenge the status quo. Ultimately, it’s these ideas that will get you ahead of the competition and help maintain your position.

Proactive-

As a PR agency, we receive countless journalist and media requests on a daily basis. Many of which are relevant and valuable opportunities for our clients. Thanks to our always-on mindset, when these opportunities arise it is always a priority that our clients are put forward.

Reactive-

Crisis Management is a crucial part of PR, but one which is often not valued as much as it should be. Business critical challenges can occur at any time and often have to be dealt with quickly and efficiently. Without an always-on approach, this simply would not be possible.

For many, an always-on PR strategy might seem like a nice to have, but this is far from the truth.

PR is a conversation. It demands consistency and structure. Yes, your brand can certainly profit from a burst of PR activity all at once, however the benefits are often short-lived. To truly utilise the power of communications, it’s important to first recognise PR as a journey not a destination.

If you would like to know more about Open Comms and the services we offer, why not give us a call on 01924 862477 or contact us here.

THE IMPORTANCE OF TEAMWORK IN PR

The importance of teamwork in PR

There are many components that go into making PR a success, the most important being teamwork. 

An incredible PR strategy, without the right group of people to execute it, is not going to work. Which is why, here at Open Comms, we consider the complementary skills we share between colleagues as indispensable.

It has certainly helped us to create many successful campaigns over the years.

Not only does working cohesively allow us to deliver consistent results for our clients, it also means we come to a positive environment that encourages friendship.

Ultimately, instilling a sense of unity amongst employees, brings with it countless benefits for both business and the people involved. We have shared some of these below:

Teamwork often leads to improvement

Working collaboratively as a team offers every individual member an opportunity to grow and flourish professionally.

This can be done either by polishing up on existing strengths or learning new skills from others. Either way, it’s a process that can support individuals, while also having a positive impact on the organisation too.

After all, as individuals build on their professional development, the business is likely to prosper, and everyone will have the opportunity to share in the success this generates.

Teamwork increases efficiency

Without the collective effort of a team, completing a project can take longer than necessary. It may also be that someone outside of an account team has an idea that will make all the difference to a campaign.

Ignoring the collective skills and experiences of others is a mistake and is not something we endorse at Open Comms.

Instead, we make sure the entire team operates as a single unit and responsibilities are evenly distributed. This also means we all get the experience that comes with working across a range of businesses.

Teamwork sparks creativity

Although a team shares one common goal, everyone has unique perspectives.

In PR especially, creativity is essential. As an agency we plan campaigns day in day out, so it’s crucial to have on board a team who are able to work together in bringing new and innovative ideas.

We always work on the principle that no idea is a bad idea and that gives everyone the confidence to contribute. We’ve had some interesting meetings as a result, but this has also led to some of our strongest recommendations.

Bringing people together to be creative in this way allows us to identify what each of our skills and preferences are. This means we are able to bring people that will complement each account together to deliver the strongest results.

Teamwork breeds positivity

Having the support of a team often helps to lift the pressure that comes with working in a fast-paced environment. In addition, bringing people together can create a sense of community, which in turn can help employees feel more connected to each other and the business.

If you would like to know more about Open Comms and the services we offer, why not give us a call on 01924 862477 or contact us here.

WHAT TO EXPECT FROM A PR AGENCY

WHAT TO EXPECT FROM A PR AGENCY

The world of communications never stands still. To keep up, PR agencies are constantly having to evolve. This also includes extending the services and tactics that are available to clients of all sizes.  

Here at Open Comms, we work tirelessly to ensure that we continue to meet with the growing needs of our clients, whatever sector they work in. Our offerings encompass everything from traditional PR to digital content and more.

If you’re considering investing in Public Relations, here’s what you can expect from a PR agency that provides a full toolkit of tactics to deliver results and meet with objectives.

Social Media

PR’s natural ability to tell stories and build relationships goes hand in hand with social media. Which is why you will often find the two interlinked.

At Open Comms, you will be given extensive support with your brands online profile and audience engagement; whether that be through management, monitoring or strategic campaigns.

Management

Social media management refers to the process of managing a brand’s social platforms. This typically includes creating relevant and engaging content with the target audience in mind.

Not only can you expect us to craft tailored content for your social media platforms, but we will also publish this content on your behalf and monitor the levels of engagement it achieves.

A thriving social media presence is critical for the success of any business. This is why we will regularly analyse all social activity to ensure that our approach is working. If it isn’t, we will never shy away from suggesting different strategies.

Monitoring

Currently, we support a number of clients with the monitoring of their social media channels; Facebook, LinkedIn, Twitter and Instagram being the most commonly used.

Social media monitoring involves proactively keeping an eye on your social media platforms to check what others are saying about your brand.

This can often include, replying to customer enquiries, engaging with positive comments or dealing with customer complaints. All of which are taken care of by your chosen PR team.

Campaigns

An effective way to get noticed online is through carefully planned and timed social media campaigns.

An alternative to traditional marketing, campaigns on social media can help to build brand awareness, reach a wider audience, increase website traffic and ultimately drive sales.

We have extensive experience of creating seasonal campaigns. These can include everything from drafting content and carefully curated copy through to arranging brand led competitions and everything in between.

So, you can count on us to deliver activity that meets with results and objectives.

Influencer Marketing

 It goes without saying that influencers and their large followings are being leveraged on a global scale, with the influencer industry predicted to be worth $15 billion by 2022.

And, rightly so.

Influencer marketing has proven to be impactful. It helps brands build credibility and long-lasting trust with relevant audiences.

As an agency, we have supported several clients with influencer campaigns. This is why you can expect a large database of contacts that align with your business objectives and brand values when you work with us.

Market Research

 A fundamental part of PR is conducting market research. It allows a business to keep up to date on the latest trends and is also vital for finding out what competitors are doing.

To ensure that our clients are always informed about news that is relevant to their industry, we can share weekly market reviews. In addition, we also provide ideas and recommendations to capitalise on latest trends, so that our clients’ brand never miss an opportunity.

Not only is market research a vital part of any PR strategy, but it can also provide valuable insight when making important business decisions.

Traditional

Although times have changed, traditional PR is just as important as ever.

Press releases, print editorial, copywriting, media relations and crisis management are all essential components of Public Relations.

As an agency, we have offered traditional PR services for more than 11 years, so let’s just say, we consider it our bread and butter.

Our approach to PR is simple. We recognise that different tactics reach different audiences. This is why we listen to your objectives and design a tailored PR strategy to align with your business goals. Whether that be through traditional PR, digital PR or a combination of both.

Aside from professionalism and expertise, you should be able to expect a level of honesty and openness from your PR agency. Ultimately, an agency should work as an extension of your own team and that’s exactly how we do things here at Open Comms.

If you are looking to collaborate with a PR agency, why not give us a call on 01924 862477 or contact us here.

 

CAPITAL JINGLE BELL BALL

Usually my weekends revolve around Netflix. This weekend however was different.

I was given the opportunity to attend the UK’s biggest Christmas Party. Capital FM’s Jingle Bell Ball. And wow, what an experience! The long journey down to London was definitely worth it!

The event took place at the O2 and while the arena was massive, there was not one empty seat in sight. It was completely packed. A sold-out event indeed.

Harry Styles, Rita Ora and Liam Payne were just some of the stars that put on one amazing show. I thoroughly enjoyed all performances, but the highlight of my night had to be Stormzy’s set. His energy was infectious and left no one in their seats. Everyone was up and dancing.

I can see why Capital call it the UK’s biggest Christmas Party – it certainly is!

Another favourite moment of mine was when Harry Styles performed What Makes You Beautiful. Although completely unexpected, it was the sweetest surprise. You see, like every other teenage girl in 2011, I was utterly obsessed with One Direction. So, hearing their first ever song after so many years left me regressing and reminiscing over childhood memories.

While it was only brief, it was wonderful.

Granted that performances are a huge part of Capital’s Jingle Bell Ball, it’s not the singers that make the event so incredible. It’s the fact that the show can be enjoyed with the entire family. Unlike other concerts, the Jingle Bell Ball is for everyone. It’s an opportunity to bring family and friends together regardless of age.

Thank you Capital, for arranging such a phenomenal event.

I will absolutely be attending next year.

If you missed the show, not to worry, you can view all the amazing performances here: https://www.capitalfm.com/events/jingle-bell-ball/all-a-z-live-2019/

P.S This is NOT a sponsored post; I just had the best time!!!