There are many components that go into making PR a success, the most important being teamwork.
An incredible PR strategy, without the right group of people to execute it, is not going to work. Which is why, here at Open Comms, we consider the complementary skills we share between colleagues as indispensable.
It has certainly helped us to create many successful campaigns over the years.
Not only does working cohesively allow us to deliver consistent results for our clients, it also means we come to a positive environment that encourages friendship.
Ultimately, instilling a sense of unity amongst employees, brings with it countless benefits for both business and the people involved. We have shared some of these below:
Teamwork often leads to improvement
Working collaboratively as a team offers every individual member an opportunity to grow and flourish professionally.
This can be done either by polishing up on existing strengths or learning new skills from others. Either way, it’s a process that can support individuals, while also having a positive impact on the organisation too.
After all, as individuals build on their professional development, the business is likely to prosper, and everyone will have the opportunity to share in the success this generates.
Teamwork increases efficiency
Without the collective effort of a team, completing a project can take longer than necessary. It may also be that someone outside of an account team has an idea that will make all the difference to a campaign.
Ignoring the collective skills and experiences of others is a mistake and is not something we endorse at Open Comms.
Instead, we make sure the entire team operates as a single unit and responsibilities are evenly distributed. This also means we all get the experience that comes with working across a range of businesses.
Teamwork sparks creativity
Although a team shares one common goal, everyone has unique perspectives.
In PR especially, creativity is essential. As an agency we plan campaigns day in day out, so it’s crucial to have on board a team who are able to work together in bringing new and innovative ideas.
We always work on the principle that no idea is a bad idea and that gives everyone the confidence to contribute. We’ve had some interesting meetings as a result, but this has also led to some of our strongest recommendations.
Bringing people together to be creative in this way allows us to identify what each of our skills and preferences are. This means we are able to bring people that will complement each account together to deliver the strongest results.
Teamwork breeds positivity
Having the support of a team often helps to lift the pressure that comes with working in a fast-paced environment. In addition, bringing people together can create a sense of community, which in turn can help employees feel more connected to each other and the business.
If you would like to know more about Open Comms and the services we offer, why not give us a call on 01924 862477 or contact us here.