As with many industries, when you work in PR you come to expect that people will have some preconceived ideas. Stereotypes have been developed over the years, not helped by characters in popular TV programmes.
Assumptions are made about the ‘type’ of people who work in the profession. In some organisations, this may be a true reflection of the workforce. However, here at Open Comms, we believe that to be truly effective an agency needs diversity, in every sense of the word.
Bringing together a blend of genders, ages, personalities and experiences allows for a PR business to be more creative. A vital component when creating any strategic plan or campaign.
What’s more, working across a range of industries, this variety of thoughts and approaches is essential when we are constantly looking at new and more innovative ideas for clients.
Using our collective skills means we can offer each organisation a bespoke service that encompasses creative elements tailored especially to them.
The team here loves nothing more than to take an hour out to brainstorm and let our ideas run wild. It’s amazing to see the knowledge, experience and preferences of the team come to life during the campaign planning process.
However, the icing on the cake is when the plan comes together. This is what we enjoy most; sharing excellent results and a job well done for our clients.
Staying on Top of the Latest Trends
Our many differences influence the way that we perceive changes in the wider world. As a team of PR professionals, we naturally take an interest in trends. After all, it is an important part of our job. However, that’s not to say that we don’t all have our antennas tuned to the products, services and brands that appeal to each of us the most.
A resident shopaholic, for example, is more likely to know about the latest designers, prints and fashions; while a budding chef will probably have a keener take on how taste buds and food preferences are changing.
The more tech savvy among us can keep track of the latest social media software and the tools that help our client’s platforms stand out from the crowd. Whereas a more ethically conscious personality may be more in touch with social movements, and the changing sentiment around environmental issues.
Fostering Strong Working Relationships
One size doesn’t fit all, and an agency with a lack of diversity is likely to have a hard time branching out in the PR business.
Our clients come from all backgrounds, with different target markets and product offerings. With a diverse team in place, we can match personalities and expertise with clients – leading to exceptional working relationships.
Not only does this make life easier all round, but it makes for strong bonds and a friendly, personal approach. Ultimately, this helps us work less like an external agency, and more like an extension of each team.
Empathy and Sensitivity
Some personalities are a little more robust, taking a tougher stance on certain issues. While others are gentler, picking up on sensitivities which may pass the average person by. Then we have those in the middle, the ones who strive to see both sides of every scenario.
In a crisis, this blend of personalities is a fantastic asset and one which is very much valued within our business. After all, for most organisations, facing a PR crisis will be one of the most testing times in its history. Without a team who can be trusted to consider all angles, it can quite easily become a very tricky situation to navigate.
However, having built up a long-term relationship with a PR agency that understands a brand and business, a company can be confident that its reputation and future is in safe hands.
Experience and Guidance
Our team members come with a whole host of experiences, which contributes to the unique approach that Open Comms delivers.
Some of us have been working in the industry for more than 20 years, while others are taking their first steps into the world of PR.
We’re particularly proud of our supportive approach, which sees the team learn from one-another. What remains at the forefront is that we all have something different to share, whether starting out or with a career spanning more than two decades.
Whether it’s our resident (former) journalist; the social media savvy among us or our Masters-level linguist, making the time to learn from one another’s experiences is an opportunity not to be overlooked.
Find out a little more about our team here. Alternatively, pick up the phone and give us a call on 01924 862477 – we’d love to chat.