Tag: photography

A new genre of photography, Nigel Tooby pushes the boundaries once more

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I have had the pleasure of working with contemporary artistic photographer, Nigel Tooby, before when he launched an exhibition, Eye Spy, in support of homeless charity, Simon on the Streets. His works and installations for the exhibition were creative, engaging, uncomfortable and moving.

Fast forward to January and I find myself once again working alongside Nigel to share the story behind his most recent exhibition, ‘Of our times: the price of money’, which takes place from 17 January to 1March at the Ropewalk in Barton upon Humber.

Creating a series of images taken from a photobook, which resulted in him receiving a Contemporary Fellowship from the Royal Photographic Society, Nigel uses his own unique and controversial style to share the story of a businessman in pursuit of money, power and fame.

Taking some influence from his own autobiographical experiences as a top executive, the series of works, which are to be shown in sequence, take a step-by-step exploration of the uncomfortable and increasingly challenging world of a high flying business man. This person is expected to be permanently available, while being surrounded by colleagues who will do whatever it takes to reach the top.

What I found most compelling and worrying about this exhibition is that I could relate to the images. It actually made me question the priorities I place on work and what impact this could be having on my relationships and my home life. Finding a balance is often difficult but the question does remain do we live to work or work to live?

Whilst talking me through each image in turn, Nigel was approached by two visitors who had come to the preview. The overwhelmingly positive responses that he received for the thought and honesty that had gone into his works were nothing short of remarkable. There was no holding back as the audience gushed their applause for ‘one of the most thought provoking exhibitions of recent times’.

It’s sometimes difficult to be balanced when you are working so closely with a client and in particular when you know how much time, effort and energy has gone into a project. I know what this exhibition means to Nigel and his family and to hear people go out of their way to endorse his works was fantastic.

What I most like about Nigel’s work is that you don’t have to be a serious art lover or culture vulture to enjoy the stories that he tells through his photography. His subjects are hard hitting and gritty, leaving you in no doubt of the message that he is giving. The works invariably lead to discussion as the audience provides their take on the subject, encouraging each individual to think more deeply about what each piece means to them.

What Nigel has done is to create a new genre of photography, bringing together a collection of images which when pieced together become the sum of a story. Although each image can be viewed independently it would be like taking the page from a book and reading it in isolation – it may be good but not as impressive as the whole story, which takes the audience on a progressive journey.

The show has already attracted the attention of leading photographer, Professor Paul Hill MBE, and Nigel is hoping that further interest will be received as the story of the exhibition is shared both online and in print.

That leaves me to wish Nigel every success. His passion for photography and the art he loves is the only thing that leaves no room for debate. I really enjoyed learning more about each piece and know that this is just the start for someone with such an amazing talent.

Nigel, thank you for sharing it with us and for letting us become a part of your incredible story.

For more information about ‘Of our time: the price of money’ please visit www.nigeltooby.co.uk

A different kind of creative

Working in the creative industry can be confusing; there are so many different specialisms and disciplines that there is no single sentence that can describe what encompasses being a creative, it is as vast as the minds of those involved within it.

Just recently I have had the absolute pleasure of working with a creative contemporary photographer, Nigel Tooby. What I get most satisfaction from at Open Communications is the range of clients that we have. Their businesses, brands, objectives and markets are so contrasting that it makes every day a ‘school day’ – you learn something new.

Working with Nigel and his wife Elaine was no different.

Our first meeting was back in August when we hosted an Open Strategy Session with the team. Not only did we all find the session enlightening, it was engaging and a real sharing of insights, beliefs and values. Nigel approaches his specialism, photography, very differently from how I would PR and that made for some great conversations and debate.

Fast forward a month and I took a call to ask if we would support the team with a project and exhibition they are working on, Eye Spy. Needless to say, having seen some of the works I couldn’t wait to roll my sleeves up and get stuck in.

All in the aid of Simon on the Streets, Nigel was originally tasked with creating a series of images for a charity calendar for the organisation, thanks to a referral from Red Media, the local design, print and marketing agency.

Rather than stick to the traditional, which isn’t really Nigel’s way, he chose to take the project one-step further and to recommend that the images were not only taken through the eyes of the homeless but also that they become an artistic installation, using materials from the streets to give the subject deeper context.

I was lucky enough to get a preview of the final pieces and a complete contradiction in terms is the best way I can find to describe them; they make for the most uncomfortable viewing but in the most positive and thought provoking way.

And so, here’s where we came in, it was our job to take Nigel’s creative talents and showcase them within the media. The first challenge was that the subject is interesting but also uncomfortable and the second is that some of the images were definitely unsuitable for print, simply due to the brutal truth behind them.

So, we got to work. A press call, invitations, press releases, media relations… and repeat… PR can be a little bit like a recipe for Yorkshire puddings sometimes, if you get it wrong it will all go flat but if you get it right… well, next time you have a Sunday lunch and you bite into your fluffy, light Yorkshire puddings that’s how PR feels when you get it right!

Thankfully we did. Working closely with Nigel and Elaine we were able to secure coverage in Yorkshire Post, Yorkshire Evening Post, Wakefield Express, Wetherby News, Harrogate Advertiser, Ripon Today, North Yorkshire News, BBC Radio Leeds and BBC Look North.

Not only is the work deserving of the coverage it achieved but I am so pleased to see that Nigel’s creative talent is being recognised. I have never met a photographer with such a vision for story-telling.

I have learnt a great deal in the short time I have worked with the team at Mogul Image and I expect that they don’t even realise it, knowing how unassuming and modest they are. Nigel has taught me to see behind an image and to look deeper as there are always things that you miss first time around.

As I said at the start of this blog, the way he approaches his art is very different to how I handle PR for our clients at Open Communications despite us working in the same creative industry. We are all about facts and figures, stories and angles, headlines and news, whereas Nigel deals with perspective, depth, contrast, controversy and creating debate.

The results for us both are similar; we raise the profile of a subject to encourage people to talk about it. The ultimate goal is word of mouth but our skills couldn’t be more dissimilar.

I will be attending the launch event of the Eye Spy exhibition this evening, which takes place at the Workhouse Modern in Harrogate from 6.30pm. I would encourage anyone who isn’t your typical lover of all things photography or arty to come along.

I will certainly be raising a glass to an exhibition well done and hope that people will take the time not only to better understand the plight of the homeless in our region but also to get their hands in their pocket and support Simon on the Streets, which is a very worthy and deserving cause.

Here is a small and very select sample of the images that will be on show at the exhibition, which will run until Monday 6 October. Please do remember that some of these images feature on crates and paving slabs… I won’t go into too much detail because I don’t want to spoil it but it is certainly worth going to see.

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A tragedy played out on twitter

 

While following some business hashtags on twitter on Monday evening, I quickly realised that I had inadvertently stumbled across a global disaster – the bombings at the Boston Marathon. Showing in real time the updates, imagery and videos I was shocked to see and hear what was happening at the other side of the world.

I can’t recall a similar instance where announcements on the news were following updates across social media sites. Some of the posts were raw with the terror from those involved and it was awful to know that people were in that position and there was little that could be done to help them.

Twitter quickly came into its own during this event for the good of the situation with the Boston Marathon online registrations and finishing times being used by relatives to find out if they had completed the race. Google quickly developed a ‘person finder’ to help relatives to locate their missing relatives – an ingenius and inspired idea.

The Boston Globe, the local newspaper in the Boston area, quickly started to report from the scene posting regularly across twitter. As the news unfolded the posts came in thick and fast. There’s no doubt that social media can lead to speculation or presumption but in this instance people seemed content to share updates as they were received and to send messages of genuine concern.

What caught my attention most was the response from the media to find out who was posting the images and videos and request that they have permission to use them across their own mediums. Again, I don’t think I’ve ever experienced such a good example of amateur footage being used across the global news channels.

A piece which appeared in the Drum yesterday gives a good review of how the news updates were posted and shared across social media. It’s almost scary to see how quickly the situation was reported as a result of real time feeds.

Needless to say my heart absolutely goes out to those who were involved and particularly those who lost their lives. This was an event that would once have been a national disaster – yet thanks, in part, to social media it has become a global tragedy and I think I speak for the majority when I say that we are all collective in our grief for what has happened however it was reported.

Sometimes to say nothing at all makes most impact

The French edition of Closer magazine has decided to print pictures of the Duchess of Cambridge topless while on a holiday. My first point has to be does anyone really care – I have no burning desire to see her breasts and can’t imagine for one second why anyone else would want to either.

My second point is that Closer magazine (and it’s important to get across that this is the French edition not the UK based publication) will sell out on all newsstands if not for the fact that they have these ridiculous images but because the British media are making such a fuss about it.

If the truth be told the very best way to handle this would have been to keep quiet and say nothing. The publishers will be rubbing their hands together in glee and doubling the print run to meet with demand and all because people are talking about something, which for all intense and purpose, has no news value what-so-ever.

Closer in France couldn’t have paid for this profile or the exposure that they get. Right or wrong there is definitely some truth in the fact that all publicity is good publicity.

Even Jeremy Vine has got in on the act, asking if a Princess should go topless at someone else’s house on his prime time afternoon show – I go back to my original point, who cares? She is a beautiful married woman who was on holiday. If she wants to sunbath topless at a private resort then it is her right to do so.

I’m not one to bang on about human rights and I do agree that when someone becomes a public figure they have certain expectations placed on them but there has to be a line drawn and this photographer, in my mind, have crossed it.

The best thing we could all do now is never mention the sorry incident again. Rather than giving the ‘story’ more kudos, we should simply ignore it and rise above it. No more statements, no more comments issued and certainly no more mention of the rag in question. I just hope that those who are responsible don’t earn enough money to retire as a result of a few tasteless pictures.