When executed properly, PR can be transformative for businesses and will deliver long-term value to brands. But with so many tactics making up a successful communications strategy, knowing where to start can be overwhelming.
To guarantee that your business experiences the full benefits from PR and achieves the return on investment that is expected, call in the professionals.
Here at Open Communications, we have a diverse client base. Every company we work with requires something different. We understand that no-one-size-fits-all, which is why our team of specialists create a bespoke approach that aligns to each organisation and their objectives.
We become trusted communication partners to our clients by fully immersing ourselves into their businesses. This is why we believe a collaborative and transparent approach is essential. From understanding the financial and operational goals to developing detailed insight into their industry and who they employ, we become an asset and an extension of their teams.
The benefits to finding an agency that you can trust to bring recommendations to the table and focus on continuous added value should not be underestimated.
Skills and strength of a PR team
First and foremost, when working with a PR agency your business gets the specialist and collective skillset of an entire team. Dedicated to creating a communications plan that fulfils a specific brief, PR professionals have the experience, knowledge and creativity to work together to bring to life your brand in coherent, consistent and engaging communications.
Whether this is through traditional or digital PR channels, social media platforms or owned content, each PR campaign is purposely structured to attract the attention of industry counterparts, the wider marketplace and the general public.
With numerous tactics to choose from, PR agencies can create a positive public perception for clients. After all, managing the reputation of a brand and business is what it is all about. PR teams can call upon a variety of skills and strengths to identify the most relevant approach, which will maximise outputs and ensure that the message resonates with customers and prospects.
As well as delivering a full suite of PR services, a key attribute of working with a PR agency is tapping into who they know. We are constantly networking and creating new contacts. Whether that’s members of the media, industry and social media influencers or government insiders and key policy makers, our contacts are a resource for our clients.
As important as it is to create insightful and engaging content, it is even more important to ensure the right people actually see it. By nurturing and developing these critical relationships, especially those in the press, we can call upon specific contacts to help deliver a brand’s message or publish a news update to ensure it reaches the target audience.
This is especially useful when it comes to securing media coverage. PR agencies will not only identify and create relevant content around any newsworthy announcement, but we also complete the distribution phase to the relevant journalists. The more press that covers a story, the wider the audience is reached.
Having these relationships in place and the confidence from our contacts to know that what we are sharing is relevant and right just enhances that further.
Stronger results at a lower cost
There will always be a debate about whether to invest in PR in-house or outsource to an agency. Often, this decision comes down to cost. As a business owner, you want to get the most for your money.
In many cases, it can be more costly to have one person lead your PR strategy in-house than it is to acquire the experience and expertise of a team of communications specialists, often with decades worth of industry insight.
Contracting an agency can provide piece of mind and for our clients at least, they know that their PR needs are being handled without the need for constant input. This gives them more time to concentrate on what matters most to them: growing their business and the bottom line.
If you’d like to speak to our team about what we deliver and how we approach PR on behalf of our clients, then please visit: https://www.opencomms.co.uk.