Tag: clients

TAKING A PROACTIVE APPROACH TO WORK IN LOCKDOWN

In recent months, the public have made a collaborative effort to get life back to some sense of normal. As lockdown restrictions began to ease, employees returned to the workplace, children were back in school and the economy was embarking on a long road to recovery.

This progress, however, is now at risk of coming to an abrupt halt. Although businesses across all sectors have worked tirelessly to become safe and secure, this global pandemic is once again on the rise and stricter social measures are set to be reintroduced.

Although this may be a daunting prospect for many, we must try to remind ourselves of the positive developments that have been made both in our personal and professional lives.

Among the many changes society has experienced, the biggest adjustments were most prevalent in the way we work. New technologies were embraced at a rapid rate, working practices were completely modified and entire industries underwent their own digital revolution.

Yes, the prospect of another lockdown is unwelcome, but businesses across the country are now equipped to deal with this scenario and must take with them the lessons they have learnt from the past nine months.

Communication and connectivity

The sudden shift to remote working caused widespread disruption across the marketplace. Offices became completely barren as vast numbers of employees began to work for their own homes. Although having a flexible workforce isn’t a new concept, it has never been practiced on such a wide scale and, for the most part, on a permanent basis.

A trial by fire for many, clients, customers, employees, and key stakeholders had to quickly evolve their traditional working methods if they were to ensure productivity and business continuity remained intact.

Those that were successful will have undoubtedly implemented new and innovative technologies into their business processes. This has proven to be most effective in the way we now communicate.

With physical interactions strictly prohibited, the Open Comms team for example have utilised video calling as a safe and secure alternative. Although the preference for many will always be to engage face-to-face, the enhancement of video capabilities has provided many benefits to our team. As with many workforces across the country, it has ultimately helped us to remain open for business.

With a flexible working approach, employers have been able to allocate more time to catch up with their team and other office members, whether this is through Teams, Skype or other video conference platforms.

Unexpectedly, without the usual rat race rush and time spent in a particular office, the use of technology has also enabled employees to become better connected to colleagues from different areas of the business. Not only does this create a more connected and inclusive culture, but it also promotes synergy across the company as a whole.

More importantly, many businesses have harnessed video conferencing to deliver a digital customer experience when conducting consumer to business interactions. As the behaviors of potential consumers continue to change, those hardest hit by this global pandemic must resume using video technology as a means of engaging with their customer base and selling products or services.

Mental and physical wellbeing

As we are now many months into the Coronavirus crisis, the traditional eight-hour working day is being slowly replaced with a more flexible model. Although adjustment periods can often be difficult, adapting to living amid a global pandemic has the potential to magnify all our concerns and anxieties.

When the spread of this virus initially took hold, the uncertainty that came with it undoubtedly had an adverse impact to many people’s mental states and being housebound for multiple months was also detrimental to our physical fitness.

However, we quickly learnt to take advantage of lockdown by using the extra time to enjoy life away from the office. Whether this was developing new hobbies, exercising more frequently or spending some much-needed time with our families. We must continue to make concerted efforts to stay proactive despite the threat of Covid continuing to impact our lives.

That being said, it is important to remember that no one person’s mental health will be the same, and therefore can change on a daily, weekly or monthly basis. When someone may be struggling, another could be thriving. Therefore, whether it’s business or in our personal lives, we must also be wary of the people we work and live with as further social restrictions come into play.

Although this has obviously been a difficult year, we must continue to adapt what we have learned over the past several months to improve our daily and future lives. Once this has passed, the legacy of this pandemic should see our working and personal lives be vastly improved.

HOW THE ROLE OF RELATIONSHIPS CAN ‘MAKE OR BREAK’ PR PROGRESS

Success in PR is largely dependent on the ability to forge and maintain lasting relationships. But as an industry that is constantly evolving, so too is the way we communicate. With that in mind, putting in place the tactics needed to deliver consistent and reliable communications with those that matter most has never been more important.

Understanding the way we communicate with our clients, the press and our fellow employees can often be a challenging prospect. But as the working day for any PR professional can be incredibly varied, we must be able to meet the differing expectations of our many audiences.

Here at Open Comms’, our diverse client base requires that each member of the team must continually develop an efficient understanding of multiple sectors and specific fields. We are able to obtain this knowledge through the close relationships we have forged and the effective way we communicate with our clients, but also each other as well.

Clients

Whether it’s digital or charitable, public sector or professional services, the Open Comms team have developed the ability to seamlessly transfer from one to the other without any disruption to our work or comprising our services.

This is only achievable by working as an extension of our clients’ teams so that we have access to all of the information and detail we require.

Using this as a foundation, the Open Comms team takes a collaborative approach when executing a PR and marketing strategy. From conceptualisation to delivery, we offer transparency and openness throughout the entire process.

By cultivating this trust and respect, we retain relationships that span many years and often result in us being recommended by those we work with.

Media

Relationships with clients may be considered as the most important, but they are by no means the only ones we must nurture on a daily basis. A vital aspect of any PR professional’s role is media relations.

As journalists are inundated with dozens upon dozens of requests on a daily basis, their capacity to answer each one is almost impossible. So, establishing lasting relationships with members of the press is critical to the success of our press coverage. It is important that we, as PR professionals, contact journalists with something that will ultimately benefit them and their publication.

To understand the widespread benefits of having trusted contacts in the media, I’ve listed some top tips about what you must consider prior to approaching them.

  • Research what the journalists have historically covered in the past
  • Understand who their readers are and what is topical to them
  • Identify why you have ‘newsworthy’ content for them
  • Highlight why their readers will be interested
  • Be bespoke in your interactions, and try to avoid sending generic communications

We would like to think that through our relationships we have become an asset to the journalists we work with. We are often told that we are a trusted source of news and information.

Colleagues

Last but not least, the relationship between colleagues is paramount in the continuity of services a PR agency offers its clients. We at Open Comms pride ourselves on being an agile and receptive workforce who are able to trust one another when it comes to delivering for the brands we support.

Each employee at Open Comms brings their own individual skillset to the table. Not only does this ensure we are able to deliver on all client briefs, no matter how complex, but our collaborative way of working enables each of us to learn and develop new skills.

We are able to work as cohesive unit because of the trust we have developed through the relationships we have established. Much like we are with clients, the Open Comms team operate through regular communications and ensure that the team, no matter what position, has a clear understanding of each employee’s specific workload.

If you’d like to find out about the service we offer, then please contact the team here or simply give us a call on 01924 862477.

RECOGNISING THE IMPORTANCE OF FACE TO FACE COMMUNICATION

One lesson I’ve learnt from lockdown is the importance of face to face communication. Not only has this been something I’ve missed from my personal life, it’s something I’ve missed from a professional perspective too.

With ever increasing opportunities for virtual engagement it’s easy to see how we could move away from face to face meetings for good. As we move towards our new normal, it’s got me thinking if there really is a need to travel long distances for meetings and spend every day in the office.

While many have suggested the traditional office formalities are near extinct, I’ve begun to appreciate the need for personal interactions and believe they are invaluable in the PR world.

Colleague relationships

In the first few weeks of lockdown, I found myself missing the office banter and the endless rounds of tea delivered to my desk. Now, I find myself longing for a team meeting where we can get together in person and discuss our actions without a sound delay or speaking over others.

In PR our working relationships are important and there is nothing like getting together to brainstorm ideas for a campaign. We work best when we can bounce off each other and share our creativity. It also means we can suggest the wildest stunts and feed our imaginations.

We can see the excitement in our colleagues faces and make our intentions are clear. People have to be in a room together to really get the best ideas flowing. This is something that simply can’t be recreated on Microsoft Teams. It’s getting us through lockdown, but I miss the sense of community the weekly office meeting brings.

Client Relationships

At Open Comms we have continued to maintain regular contact with our clients and have been very much business as usual throughout the pandemic, but meeting with our clients face to face has been missed.

We believe taking the time to get to know our clients means we understand their values and allows us to develop stronger business relationships and deliver the desired results. It isn’t always about work; it is about chatting and learning more about the personalities behind the brands we work for.

Seeing someone in person allows you to get to know them quicker and better. It is a way to find out about shared interests and to become more than just a third-party supplier. We always say that we are an extension of our clients’ teams and that is very true. It remains the case in the virtual world, but it isn’t the same.

Emotion

When communicating virtually, the ability to read body language and facial expressions are lost and any emotion is removed. Without these cues we raise the risk of misinterpreting the tone of an email or call.

While other businesses may thrive from a move to virtual communication, I think the value of face to face communication in the PR sector will last for many more years to come.

And as we finally start to see the lockdown restrictions eased, I absolutely can’t wait to reconnect with family, friends, colleagues and clients alike.

If you would like to know more about Open Comms and the services we offer, why not give us a call on 01924 862477 or contact us here.

SPECIALISING IN CLIENTS RATHER THAN SECTORS

You’ll often find that PR agencies specialise in a particular sector. At Open Comms we take a slightly different approach. We believe that there’s a bigger picture. So, rather than viewing PR requirements as dictated by industry, we take a more client-focused view. We create bespoke packages that deliver against each brand’s objectives.

But don’t worry, this doesn’t mean that we don’t have the experience to deliver. Sometimes we find the assumption is that agencies that specialise could do a better job but that is not always the case.

When receiving a brief, we treat every client the same; we are honest about whether we can do the very best job or not. After all, delivering fantastic results is what we pride ourselves on, and we wouldn’t have it any other way.

The bigger picture

When working with clients from a single sector, it would be quite easy to ‘roll out’ a PR package which works, time and time again. We would deliver excellent results. Our client would be happy. And the objectives would be achieved. All with minimal effort.

…So, what’s not to like about that?

Well, by diversifying our offering and working with clients across multiple sectors, we have to put in some extra ‘elbow grease’ and that keeps our job exciting. Since our launch we’ve made this our mission. We’ve gathered a huge amount of experience over the years along with contacts and extra creative ideas too.

Rather than taking a narrow view of what ‘should be done’, we can help companies to stand out from the crowd. After all, there aren’t many brands with a grand ambition to be exactly the same as their competitors. They want to be unique and make a name for themselves in their own right – and rightly so too!

Keeping one eye on the competition

For those agencies which operate solely within one sector, it stands to reason that they are likely to be representing competing brands. Now, it might just be us, but that’s not something that we’d want to see from a team who is handling everything from our top-secret new products, to reputational crises!

Here at Open Comms we have a strict policy of never working with competing businesses – offering that extra, much needed peace of mind and the assurance that we always have our client’s best interests at heart. No conflicts of interest here!

Putting clients front and centre

Each of our client’s PR packages are tailored to suit them, prioritising the elements which are of particular importance.

For some, we deliver a basic press office function. For others quirky and creative consumer campaigns. In some instances, corporate comms will be top priority. While, for others, trade PR is a particular area of focus. Most commonly, however, our clients choose a mix of tactics, which work together to achieve each brand’s unique objectives.

With a mix of skilled PR professionals, all with a varied range of experiences, we’re lucky enough to be able to match our team members with the clients that they work with. This ensures that we have all of the attributes to take your business to the next level.

Drop us an email at info@opencomms.co.uk or give us a call on 01924 862477. We’d love to have a chat and see how we can help you take your business to the next level.

UNDERSTANDING THE BENEFITS OF OUTSOURCING PR

Senior management may like it or not, but in order to realise their business’ full growth potential they will have to invest time and money in a robust and strategic communications plan.

Whether it’s raising a company’s profile, increasing brand awareness or protecting an organisation’s reputation, implementing a public relations strategy can be an extremely effective method of generating a significant boost in both revenue and profits.

The challenge, however, is to either keep PR services in-house or pay for an external agency to handle this process.

Although each option will require investment, the focus shouldn’t be put on the most cost-effective approach but rather the one that will deliver the strongest ROI. Looking at the long-term, outsourcing PR and marketing services can be much more advantageous than handling this approach internally.

First and foremost, working with PR agencies gives business leaders full access to an entire team of communication specialists and their varied skill set. No matter how complex the brief may be, agency professionals can each take a key area of focus to deliver a full-service programme of activity.

Once executed successfully, an external service provider can often become strategic partners to the businesses they work with, offering valuable market insight, guidance with future campaigns and expert advice to key decision makers and stakeholders.

Ultimately, PR agencies need to be seen as an extended team of the companies they work with, and not for.

Below are my top three benefits from working with an external PR agency

Team of experts: No matter the marketing or communication requirements, PR agencies will have a team of specialists at an organisations disposal to tackle any issue, often at the same price of hiring just one new employee. Specialisms include copywriting, social media management, digital marketing, press release writing, crisis management, plus many more.

Media relations: PR agencies have developed a vast network of media contacts in many different industries. So no matter what market a business operates in, specific members of press, publications and influencers can be targeted to help generate positive publicity.

Creative outlet: Creativity sits at the heart of PR agencies, whose teams are brimming with unique and imaginative concepts that will create buzz and excitement like never before. Businesses can capitalise whenever they are commenting on current trends, looking to disrupt certain sectors, enter new markets or simply trying to get in front of a wider audience.

Investing in PR should never be seen as ‘a nice to have’ but rather a key catalyst to obtaining further growth.

For more information about how Open Communications works with businesses and brands of all sizes please call a member of the team.

AWARDS; GLORY HUNTING OR THE RECOGNITION YOU DESERVE

Whatever industry you work in there will be an awards ceremony that celebrates the success of the great and good in your sector. The same can be said for PR and I am really pleased to announce that Open Communications has been shortlisted for the Not For Profit category at the Yorkshire and Lincolnshire PRide Awards.

The awards take place tomorrow (Thursday 17 November) evening at The Queen’s Hotel in Leeds and will bring together hundreds of people from businesses and agencies throughout the two regions.

It has taken us eight years to enter the awards, not because we didn’t feel that our work was of a standard to be recognised but because, if we’re honest, we’ve spent more time submitting and winning awards for our clients.

It was only during a meeting earlier in the year that a client asked why we don’t practice what we preach, and I realised that actually awards for our own work should be as important as those of the brands that we work with.

So, what was stopping us?

Well, to be honest, we’ve never really felt that we needed awards to prove that we could do a good job – the evidence is in the results that we achieve. Then there was the fact that some awards make you feel like you’re simply glory hunting and again this isn’t really our style.

But, when it comes down to it awards do give a credibility by association and you have to be in them to win them! So, is it glory hunting or are you simply getting the recognition you deserve for the results you work so hard to achieve.

It wasn’t difficult to come up with a conclusive answer and so, we put pen to paper.

The challenge then was what to submit? We are very proud of the work that we produce and the results that we get for our clients so it was a difficult choice. We decided that we would focus on the Coalfields Regeneration Trust, the only organisation dedicated to former mining towns and villages throughout the country.

We have worked alongside the team at the Coalfields Regeneration Trust for more than 2 years now and have secured hundreds of pieces of coverage, which in turn has communicated with millions of people throughout the UK.

The results are consistently strong and as a result of our work communications is very much an agenda point around the board room table. We’ve even been invited to share our work with the trustees – which is a real achievement.

We have worked with the team to develop a tone of voice, aligned their messaging and revised their three-year strategy. We have also shaped their brand and vision for the future and changed the way that they communicate with different audiences to make sure they get the return on investment both from us and their own efforts.

Although we are confident with the results we have achieved, leading the organisation most recently to secure a Yorkshire Post Excellence in Business Award (2016), we know that it can go either way.

We have everything crossed and know that even if we don’t win, we have done a fantastic job and will continue to deliver for the Coalfields Regeneration Trust, evolving the way that they communicate to make sure as many people as possible understand what they are trying to achieve.

That said, we’ve cleared a space on our shelf (just in case) and hope to be updating the blog with pictures of Open Communications as we pick up our very first PRide award.

Wish us luck!

A TIME FOR NEW CHALLENGES

The Pretty Muddy event in Rother Valley.

The Pretty Muddy event in Rother Valley.

Once again it’s been a really busy year – we find ourselves more often than not saying “We just don’t know where this year has gone!” in much the same way we did the year before. It seems that we are so focused on doing the doing that we have lost sight of all that is around us.

I don’t want this blog to be negative, we’re having a great year. We’ve been involved in some amazing projects and have some fantastic news to announce (watch this space) but I can’t help thinking that I need a new challenge.

For the last – nearly – eight years we have had Open; we have focused on building a reputation, delivering results and staying true to our values. That, thankfully, hasn’t changed and we are still the straight-talking agency we set out to be.

What has changed since then however is that we now have an enviable, and if I do say so myself, fabulous list of clients that we are very proud to work with, we have a growing team (please pass on details to anyone you know who is looking for their first or next role in PR) and we have plans to make our office space more bright and vibrant.

So, what is it that we don’t have? Well, it’s not so much what ‘we’ don’t have but what I feel that I have lost. Somewhere in the last eight years, I have forgotten that I need to focus some of my time on me.

Selfish, I know. But I have realised that both professionally and personally I have lost my way. That isn’t to say my work has suffered, far from it, but it has become my priority and my only focus.

I’m not sure when it became apparent; there wasn’t so much a lightbulb moment as much as a number of discussions, passing comments and a niggling doubt in the back of my mind that I was doing something wrong and that something had to shift.

And so, I have put a plan into action.

Here’s a really quick list of things that I am going to do and have committed to achieving before the end  of the summer:

  1. Join a gym – I’ve been going for about 3 months now and really enjoy it. I find it a release and it gives me space to think and re-group. Plus, the added bonus is that I should lose some weight. What I need to do is keep it up.
  2. Lose some weight – I’m not so much cuddly as noticeably overweight and so that has to be addressed. I have never been fat but am very aware that I need to sort myself out and stop using excuses to make myself feel better.
  3. Read business books – I went through a phase of buying a number of books that I intended to read but never did. After reading a clients debut book on networking recently (Making a Splash by Rashmi Dube) I realised that I either get on with it or I take them to the charity shop. I’m getting on with it.
  4. Take time out for the business – I was at a new business meeting and was asked ‘Why don’t you put your own good advice into practice?’. I had no answer, other than I focus entirely on clients as a priority. Not really good enough to be honest and so I’m going to start to blog again and give some time to Open.

That’s it for now. There are a few other personal things that I have also challenged myself with and hope that by the end of the summer I will be able to set some new goals, but for now, I’ve enough to be getting on with.

I appreciate some people scale Ben Nevis and others climb Mount Kilimanjaro but for me, I’m going to start with something a little more realistic.

I know already that there are going to be times when, just like with New Year’s Resolutions, I wish I hadn’t bothered, but I am also aware of the feeling that I get when I have achieved something I set out to do.

I’m on a mission and I intend to see it through.

 

Back of the net or getting wet, either way it was Game On

It was wet, windy, cold and I’d spent half an hour curling my hair for it to last a matter of minutes before resembling a collective of rats tails, falling unattractively around my face, which was also streaked with the remnants of my carefully applied make-up.

But still, I was watching football (a game that in the most part I detest) with more than 50 children from youth teams throughout the country who participate in Game On, a programme organised by our client The Coalfields Regeneration Trust and delivered by The Football League Trust.

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Game On aims to take children from some of the most deprived areas of the UK and encourage them to take part in free football training sessions, which take place on two evenings each week. Not only does this programme have a direct impact on anti-social behaviour by providing young people with something to do, but it also teaches those involved about health and wellbeing, participation, commitment, social interaction and engagement.

Knowing that in situations like this the best approach is to roll your sleeves up – metaphorically, it was freezing! – and get on with it, that is exactly what I did.

I was surprised to find that I soon got into the game and was cheering along with the best, especially when one particular player who happened to be a girl made an amazing tackle, which left the side lines squinting never mind the opponent rolling around on the floor!

More than 3 hours later and we were into the final rounds, there were cheers and jeers, banter and back chat but the attitude of all involved really was to be commended. Each team took to the game with the passion you would expect but also with a sportsmanship that belied their teenage years.

The final was a close call with Wigan A and B teams literally taking the title from under the nose of Doncaster when they were chosen on goal difference as the contenders for the next round of the championship, which takes place in Scotland on 1 November.

Next came the bit I had been looking forward to most (until the drenching earlier in the day, which had now resulted in me looking less like a drowned rat and more like I had been dragged through a hedge backwards) we were going to watch the Derby versus Millwall match.

But that wasn’t all, the Wigan winners would get the chance to have a special trophy presented on the pitch! As we walked out of the tunnel I caught my breath – it’s no secret that I am no real football fan – but this was amazing.

Stood in front of an audience of more than 27,000 people the Wigan teams were presented with their trophy and as if that wasn’t enough they were then asked to look up – a huge screen projected their smiling faces to the whole crowd.

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I have to admit that I had a lump in my throat whilst I watched them all waving and jumping to be seen. It really was spectacular.

The game ended 0 – 0  but that didn’t really matter. The atmosphere was great and Rammy, Derby County FC’s mascot, made an appearance and danced around the pitch. The team at Derby were fantastic and whether they realise it or not I am sure that they have created memories that the Game On finalists will never forget.

As for me, I’m pleased to be warmed up but the event was certainly worth braving the weather for. Thanks to the Coalfields Regeneration Trust, Derby County Football Club, The Football League Trust and all of the clubs who took the time to compete in the Game On finals. For those who didn’t win, there’s always next year!

An award that REALLY means something

12.20.13 AwardOn Tuesday evening we had the pleasure of attending an event with our client KP Snacks. Like many events, we got suited and booted – dresses out and heels on, even a touch of lippy! – and looked forward to spending a relaxing evening with good food, a glass or two of wine and great company.

What we didn’t expect at this event was to be presented with an award!

What our client had failed to inform us is that they had chosen Open Communications as their Agency Partner of the Year for 2013 following the on-going PR and social media support we provide for POM-BEAR, the fun shaped snack brand.

We have to be honest now – POM-BEAR is an excellent brand to work with and as we have some fantastic credentials within the family brands market (if we do say so ourselves) there are lots of recommendations that we can make in order to raise the profile of the business, while reiterating core messages around the product range. Better still, we also get to have some fun!

Now, we have never really chased awards, we have entered a few but it’s fair to say that we could do more in relation to putting ourselves forward to be ‘judged’ by our peers. It’s not that we are averse to them, just that there’s always something going on that is more important.

We’ve won awards in the past, but I have to admit that this was something else. It’s great to be recognised for the work that you do and the effort that you put in to campaigns BUT most importantly to be chosen by your clients and held in such strong regard that they invite you to collect an award in front of their colleagues – well, what more can we say?

We are so pleased and as you would expect very proud of the work that we have done for POM-BEAR in the last 18 months and we are really looking forward to working with the team from KP Snacks again in 2014. Now that we know that this award exists, we are even more eager to fight to retain our title!

It’s been a very positive month for Open Communications; Top 100 Agency outside of London and now Agency Partner of the Year for KP Snacks. Here’s to ending the year on a high and to many more celebrations in the twelve months ahead.

I’m not down with the kids but…

 

…I do know the importance of keeping it real! I’ve been in a number of meetings lately and it always surprises me when people commend the fact that what you see is what you get with Open Communications.

We’ve been going for nearly five years now (phew – where did that time go?) and we’ve always done the same. The business has evolved but our values have remained the same – if you want a PR agency that can do the job and do it well then our number is on the contact page, if however you want air kissing and champagne then we’re not for you.

It’s not that we aren’t friendly, far from it. I’d like to think that many of our clients have become friends over the years and that this has meant that we have genuinely long standing relationships, which mean we work as an extension of their teams – as if we were internal. This in turn makes it easier to provide honest advice that will help them to develop creative campaigns that meet with their objectives.

We’ve never been a PR agency that goes along with something we don’t believe in, we don’t say ‘yes’ to a contract because it’s there, we feel that being passionate about what we work on is really important and is another reason we are able to do a good job. Our accountant may not agree but there have been times when we have turned work down because although the contract would have been lucrative it didn’t fit with our values or we simply couldn’t see the campaign meeting with the clients expectations.

There has been a lot of news lately about the reputation that the PR industry has and I’ve always been very honest in that I feel many agencies offer the world and deliver very little. The unfortunate situation here is that brands have a bad experience with one agency and then never commission an agency again – and that’s not just the agency who handled the account badly in the first place, it’s any agency!

So for all those who want to work with an agency that DOES delivery and WILL work hard to achieve the results that have been promised, we are here and the kettle is on.

In all seriousness it shouldn’t be surprising to find a PR agency that is open, honest and willing to offer advice and guidance that makes sense. Until our industry realises that then ‘we’ will go on having a reputation that in some cases is very much undeserved.