Throughout lockdown, something that’s helped to keep me going is the weekly #ClapForOurCarers. It’s a moment where the spirt of the community is truly demonstrated.
Each week the campaign seems to have intensified as people come to their doorsteps, gardens and balconies to thank our truly incredible key workers who risk their lives each day to help others.
It’s also the only time of the week we see our neighbours and it gives us a good excuse to have a chat with someone outside of our household. All at a safe distance of at least two meters of course!
It’s a way we’ve come together without being together and it’s also a campaign we’ve watched grow from a PR perspective.
Saying it without words
Started by a mum of two with no connection to the government or the NHS, the weekly clap is now a televised event.
The simple human custom – the round of applause – is something everyone across the nation can get involved with as a gesture that expresses their thanks.
As well as becoming a weekly occasion, it’s an opportunity for us to collectively show that we care and to share our respect for the many and not the few.
It’s fair to say, given the momentum this has gained, the campaign has captured the mood of the nation both hearts and minds.
The campaign has seen politicians, celebrities and big-name brands join in. They have all given their support to the UK’s healthcare professionals by taking to the streets for the applause or backing the cause online.
Undoubtedly this has encouraged others to show their appreciation and reinforces how the virus has affected the wider community.
More than applause
#ClapForOurCarers is not the only way to show appreciation for the NHS. The website also has downloadable posters, T-Shirts and family activity packs, which are a lovely way for children to be involved.
Alongside the #ClapForOurCarers campaign, NHS charities organised the #OneMillionClaps campaign asking people to donate to the cause. They originally set out to raise £5m but quickly exceeded the target.
The simplicity and humble purpose of this campaign is what has made the weekly clap so welcome at such a difficult time. Helping some of our clients get involved with the efforts has been a great feeling and something I am proud to have been involved with.