Over the past few months, I’m sure I’m not alone in having ALL my plans cancelled. Holiday’s, birthday parties, festivals, all cancelled as a result of the Covid-19 pandemic. This has left me feeling low and lacking motivation. Usually, I like to have things booked in advance and love to see everything written down in my diary; I simply like to have things to look forward to and see my month planned out on paper.
Having something to look forward to, be it a coffee with a friend, a holiday or simply starting a new series on Netflix can brighten up the gloomiest of days.
Planning in PR
Planning ahead is also important at work, particularly in a PR role when being organised is crucial. We often plan campaigns months in advance, not only does this help us manage client accounts effectively, it helps us to see if we have the capacity to take on new projects. While this process can feel tedious at the time there is nothing more rewarding than seeing a campaign executed effortlessly after months of organisation.
Planning for a sense of purpose
I like to plan ahead as I find it makes me work much more efficiently and I’m more purposeful with my actions if I know exactly what I’m hoping to achieve. Having a solid plan in place provides a timeline of where I should be and when. It allows me to tick off things I have completed and provides a sense of fulfilment.
When you begin to execute a plan, it can quickly change and develop into something very different. When this happens, which it will, all the hard work shouldn’t be seen as a waste, its part of the process and overcoming obstacles helps us learn so we can plan better in the future.
Planning for an Objective
Without a solid plan in place the objective of a campaign or project can become skewed. Having a carefully considered schedule to refer back to provides a constant reminder of the end goal and prevents the objective getting lost in the development stage. In PR, the importance of meeting the objective is of great significance and why a detailed client brief is so important. Read more on this here.
For me, having plans in place in all aspects of my life helps provide a sense of purpose and gives me something to look forward to. I feel more satisfied and purposeful in my actions and find my mental health suffers when nothing is in my diary.
The benefits of planning are not to be underestimated!
For further information on how we can help you make plans for your business, please contact Open Communications on tel. 01924 862477.