You’ll often find that PR agencies specialise in a particular sector. At Open Comms we take a slightly different approach. We believe that there’s a bigger picture. So, rather than viewing PR requirements as dictated by industry, we take a more client-focused view. We create bespoke packages that deliver against each brand’s objectives.
But don’t worry, this doesn’t mean that we don’t have the experience to deliver. Sometimes we find the assumption is that agencies that specialise could do a better job but that is not always the case.
When receiving a brief, we treat every client the same; we are honest about whether we can do the very best job or not. After all, delivering fantastic results is what we pride ourselves on, and we wouldn’t have it any other way.
The bigger picture
When working with clients from a single sector, it would be quite easy to ‘roll out’ a PR package which works, time and time again. We would deliver excellent results. Our client would be happy. And the objectives would be achieved. All with minimal effort.
…So, what’s not to like about that?
Well, by diversifying our offering and working with clients across multiple sectors, we have to put in some extra ‘elbow grease’ and that keeps our job exciting. Since our launch we’ve made this our mission. We’ve gathered a huge amount of experience over the years along with contacts and extra creative ideas too.
Rather than taking a narrow view of what ‘should be done’, we can help companies to stand out from the crowd. After all, there aren’t many brands with a grand ambition to be exactly the same as their competitors. They want to be unique and make a name for themselves in their own right – and rightly so too!
Keeping one eye on the competition
For those agencies which operate solely within one sector, it stands to reason that they are likely to be representing competing brands. Now, it might just be us, but that’s not something that we’d want to see from a team who is handling everything from our top-secret new products, to reputational crises!
Here at Open Comms we have a strict policy of never working with competing businesses – offering that extra, much needed peace of mind and the assurance that we always have our client’s best interests at heart. No conflicts of interest here!
Putting clients front and centre
Each of our client’s PR packages are tailored to suit them, prioritising the elements which are of particular importance.
For some, we deliver a basic press office function. For others quirky and creative consumer campaigns. In some instances, corporate comms will be top priority. While, for others, trade PR is a particular area of focus. Most commonly, however, our clients choose a mix of tactics, which work together to achieve each brand’s unique objectives.
With a mix of skilled PR professionals, all with a varied range of experiences, we’re lucky enough to be able to match our team members with the clients that they work with. This ensures that we have all of the attributes to take your business to the next level.
Drop us an email at info@opencomms.co.uk or give us a call on 01924 862477. We’d love to have a chat and see how we can help you take your business to the next level.