Author: Lindsey Davies

Considering a career in PR

Tileyard North where Open Comms is based in Wakefield

In July, Charlotte Woods came to Open Comms for work experience. Although she didn’t have long at the agency, she took the time to write a blog about her thoughts on a career in PR. Find out more about her experience and what she thought of agency life below. 

Where do I see myself in 20 years? One thing that has always fascinated me is consumer behaviour and how brands become successful. As I grew up, I learned to understand that the key to this success is all about how a brand is marketed, and how a relationship is developed between these companies and their buyers.

This is where PR comes in: an ever-developing industry that allows for creative freedom and encourages the use of imagination in a strategic way to increase audience reach.

As an A-level student, I currently study English literature, Psychology and Media studies – all of which I find to be very stimulating and ingrained with a sense of individuality. These subjects allow me to consider the nature of existence across three different sectors, across different time periods and across different cultures.

Public Relations combines elements of Psychology: delving into how people (especially buyers) think, perceive and process information; English literature, in that creativity and the ability to critical think are valued attributes in PR, with words being a key form of expression; and Media, as studying the contemporary social climate in terms of social media and digital convergence is more prominent now in the PR sector than ever before.

The skills I have gained from my studies thus far have not only set me up well for a career in marketing but have attracted me to the industry.

Behind the scenes

Following a short placement the Open Communications, a PR agency in Wakefield, I had the chance to put some of the theory I had learned into practice.

From my experience, I have come to understand the calibre of skill that is required to be successful within such a competitive, fast-paced position.

The variety of clients across a broad range of industries is something new to me and the versatility of the companies that are marketed by Open Comms ensures that no two working days are the same, with plenty to be busy with.

The diverse nature of the world of marketing ensures that there is always an opportunity for continuous learning, whether this is being exposed to new tools, trends or platforms, such as TikTok.

I do, however, love to learn new things and thrive when doing so, so this felt like a good fit for me.

Building a high level of necessary, relevant skills associated with marketing is very much a product of the environment. The results achieved by the team at Open Comms showcases the benefits of such a relaxed, friendly work environment, which is also an ideal space for creative freedom and general wellbeing.

Communication, being a crucial part of a job within PR, is something that is very effectively done at Open Comms. During my short time here, I have witnessed the productive use of different tactics to deliver a desired outcome.

It is through my experience here that I have come to appreciate the creative talent and flare that this role requires, and it is from the struggle I faced when trying to complete a plan for a client’s social media accounts that I fully understand the key skills involved within this sector – most notably the creativity aspect.

Exploring my options

As I consider the future, contemplating different University options and potential courses (although I am leaning very much towards English Literature), I must consider the final goal and desired outcome, both in terms of career aspirations and general life goals.

I can very much see myself working in an environment such as this one provided at Open Comms, although I cannot be certain that the industry will look the same in five or ten years’ time.

This is both an advantage and disadvantage of working within the PR sector: It allows for flexibility that cannot be found in many other roles, and this means that you never feel stuck doing the same thing each day. Conversely, with the rapid growth and introduction of AI, a degree of uncertainty surrounds the future of PR and how the roles will adapt to this new concept.

So, where do I see myself in 20 years? Hopefully with a degree, a house, a family all on the back of a successful career whether this be in public relations or not. If I do choose this career path, I will embrace the teamwork, creativity and flexibility, and if I do not, I will certainly carry forward with me the knowledge and skills I have learned, both from my studies and from my experience at Open Comms.

Exploring future careers: could PR be right for me?

Open Communications

Back in July, we welcomed Emily Hooper to Open Communications. As a college student, she is exploring a possible career in PR. Find out what she thought of agency life and how this may have shaped the opportunities she explores in the future. 

As a current A-Level student, I am in the process of figuring out my future and my next steps towards an eventual career, with an angle of English in mind. I have always been fascinated by language and the importance that literature holds in the real world to communicate meaning so PR has stood out to me as an ideal career path.

During my study of English and Media, I have learnt to analyse discourse to reveal its intended and hidden meanings, how to write and structure a succinct and comprehensive piece of literature and have also developed my empathy and cultural awareness to communicate with and to a plethora of different demographics and psychographics.

What draws me to PR, is the combination of creativity and communication used alongside the intention and strategy behind the crafting of media messages. I am interested by the variation in the work and the constant problem-solving that is required to navigate the needs of clients.

A day in the life of a PR executive

As a student, I was really interested in how we can apply the theory we are learning into practice. As such, I decided to get in touch with Open Comms to see if I could come along for some work experience to gauge what a typical working day looks like for them, the type of tasks they are faced with and what a career in PR really entails.

I was initially impressed by the creative and communal atmosphere of the building, which is based at Tileyard North in Wakefield, and the bunch of friendly faces I was met and welcomed with.

I really enjoyed being in a relaxed office environment as I felt I could work independently while being surrounded by like-minded people who are all willing to help at any moment.

Seeing how the team worked together showed me just how valuable collaboration can be and how hard-working every individual is to reach their end goal, while also loving their job!

I was pleasantly surprised by the type of activities I was introduced to and given to do throughout the day and found the relationship between the company and their clients fascinating.

For example, I was tasked with creating a timetable of social media posts across multiple platforms for Glaziers Hall, a Livery building in London. I was specifically intrigued by the purpose of each platform, the difference in target audience and the types of things you need to consider to meet these requirements.

What stood out most was the down-to-earth, straight-talking nature of the agency which made the experience so comfortable and made me feel very accomplished through my work.

I feel very lucky to have gained this experience and to have witnessed very positive real-life examples of the work that is required and that goes on in this sector and I’m sure it is very much for me.

This experience has ultimately confirmed that PR could be the path for me!

Adapting to a changing landscape  

Something to consider about this career path however is the rise in AI and the uncertainty this creates for those working in the area as it has the potential to displace people from their jobs or at least will require a level of adaptation as the need for people to operate these jobs will reduce significantly.

This industry is constantly changing and developing though so it is impossible to predict what the future holds; companies will always require the skills of those who can understand the way people think and feel about an organisation or brand and how to adapt and overcome in the face of adversity.

Overall, in a few years’ time, I can absolutely see myself working in an environment such as this one, doing the jobs that Lindsey and Laura from Open Comms are doing. Given it is a blend of everything that interests me now as an English/Media student, along with the whole atmosphere and community that was so pleasant to be a part of, I can certainly see myself working in an agency.

Where I see myself in the future  

I see myself with a degree in English, employed in a company such as Open Comms doing work in PR, communicating with and writing for clients to support their brand and build their reputation.

I’m sure that I will thrive in a job like this, getting to be around and collaborate with other people and enjoy the fact that no two days are the same! PR is an unpredictable career but from what I have seen, a fascinating, very rewarding job and a lovely kind of environment to work in.

OPEN COMMUNICATIONS APPOINTS PR ACCOUNT EXECUTIVE

Laura Wood joins Open Communications, the PR and content marketing agency, as PR Account Executive

We are very pleased to confirm the appointment of Laura Wood as PR Account Executive here at Open Communications.

Having graduated with a first-class BA(Hons) degree in English Language from Edge Hill University, Laura approached Open Comms for a short-term placement before being offered the full-time position at the PR and content marketing agency.

Responsibilities of the new role will include liaising with clients, drafting press releases, writing blogs, producing engaging assets, managing social media accounts and providing monthly reports and analytics.

Director at Open Communications, Emma Lupton, comments: “We would like to take this opportunity to welcome Laura to the team. She is keen, enthusiastic and a perfect fit for our agency. It’s such an exciting time for us, especially as we continue to grow and take on new clients and projects.

“As our remit continues to expand with many of our clients, it is important that we all work together to offer a fresh perspective and bring new ideas to the table. Laura is already doing that, and we know she will become a real asset to the team.”

PR Account Executive at Open Communications, Laura Wood, adds: “I am really excited to join the team here at Open Comms. It feels like the perfect place for me grow, both personally and professionally, as I start my career in the Public Relations industry.

“Everyone has been so welcoming, and having done some work experience here before, I already felt integrated into the team and ready to contribute. I’m looking forward to diving into the variety of tasks and getting to know the clients – this diversity makes every day so different yet fulfilling.

“I have already learnt so much about PR and content marketing, I can’t wait to see where this journey takes me.”

Already the preferred PR agency for brands including CorrBoard UK, FDM Document Solutions, Glaziers Hall, Martin Walsh Architectural and Walker & Sutcliffe, Open Communications continues to expand its client portfolio.

For further details about Open Comms, the PR and content marketing agency, its team and the brands it represents, please visit www.opencomms.co.uk or for regular updates follow @Open Communications UK Ltd on LinkedIn and @opencomms_ on Instagram.

OPEN COMMUNICATIONS RETURNS TO WAKEFIELD

PR agency Open Communications

It’s true. We are pleased to announce that after months of hard work behind the scenes, we have moved to offices at Tileyard North, the purpose-built development for creatives, in Wakefield. 

Following two years at Carrwood Park in Leeds, this relocation to serviced offices with 2-Work, Tileyard North will mark a new chapter for us. It was the perfect time for us to return to the district and celebrate 16 years in business.

Director of Open Communications, Emma Lupton, comments: “We were in the audience when the plans for Tileyard North were first shared. Since then, we have followed the development closely and have been waiting to see how it could work for us.

“Needless to say, it didn’t disappoint, and we can’t wait to start the next chapter of our journey in this wonderful space.”

Director of Open Communications, Lindsey Davies, comments: “There is a real vibe about Tileyard North and when we visited, it just felt right. A lot has changed over the last 16 years and as we evolve as an agency, we want to do so in an environment that supports, encourages and inspires us.

“We look forward to meeting with other businesses that are based at the development and to making this our home.”

Regional Manager for 2-Work, Natalie Pucher, comments: “We are really pleased to welcome Open Communications to 2-Works, Tileyard North. This is a great space for agencies, and we know that they are going to be a great addition to the businesses and co-workers we have here.

“There is certainly an excitement across the district, and as more companies join us, we can see how the culture is bringing people together to collaborate, which is just what we want.”

OPEN COMMUNICATIONS GETS FDM’S VOTE

FDM Document Solutions

FDM Document Solutions, one of the UK’s leading data, print, mail and electoral services specialists, has appointed Open Communications, the PR and multimedia communications agency based in Yorkshire, to work alongside the company as its preferred PR, content management and marketing communications partner.

FDM Document Solutions provides comprehensive inbound and outbound document solutions for public and private sector organisations, reducing the cost of digital services, printing, mailing and postage.

Open Comms will manage all PR, communications and social media for the business, providing traditional PR services alongside social media management and multimedia content to be used across channels.

In doing so, the agency plans to increase engagement and build greater brand awareness for the company as it continues to expand the number of public sector organisations it works with.

Sales and Marketing Director of FDM Document Solutions, Ian Forster, comments: “From the moment we met with the team at Open Comms, we had a rapport. That makes such a big difference when you plan to work so closely with an agency, particularly as comms is a fundamental part of our business strategy.

“We are thrilled to have Open Communications as an extension of our team, and we look forward to building our relationship and to delivering some amazing work together.”

Director of Open Communications, Lindsey Davies, comments: “As a leading provider of document solutions in the UK, FDM are a great business, and we are so pleased to have been chosen as preferred PR partner.

“Becoming an extension of the team, we look forward to supporting FDM with its ambitions to become the UK’s leading supplier of outbound and inbound communications to Local Authorities and the wider public sector.”

For regular updates from Open Comms, you can follow the agency on LinkedIn.

GLAZIERS HALL CHOOSES OPEN FOR COMMS SUPPORT

Glaziers Hall, London

Glaziers Hall, the historic Livery building located on the South Bank in London, has appointed Open Comms, the straight-talking PR agency based in Leeds, as its preferred PR, content management and marketing communications partner.

Becoming its latest retained client, the agency will now manage all traditional PR, media relations, social media management and earned and owned content for the brand. It will also support with marketing requirements to raise the profile of the venue to both private and professional clientele throughout the year.

Director of Open Communications, Emma Lupton comments: “Quite simply, Glaziers Hall is a breath-taking venue. When we visited to discuss the brief, we were charmed by the seven unique spaces but also the history and heritage that underpins this wonderful building.

“We are very much looking forward to working with the team and to putting the comms strategy into practice. There are exciting plans at Glaziers and we are very pleased to be a part of the team that will deliver them.”

General Manager of Glaziers Hall, Will Simmonds, comments: “We already consider Open Comms to be an extension of our team. They have quickly established ways of working that mean we can get the comms in place that we need to share our story with corporate clients and those looking for a unique party venue.

“We have already seen some positive results coming through and look forward to building on this as our relationship and the scope of work develops.”

For more information about Open Comms and the services the agency provides, please visit: www.opencomms.co.uk or follow @OpenComms_.

CORRBOARD UK AMPLIFIES NEW APPROACH WITH OPEN COMMS APPOINTMENT

Rob Burgin, Managing Director of CorrBoard UK and Lindsey Davies, Director of Open Communications

CorrBoard UK, the corrugated sheet feeding specialist based in Scunthorpe, has appointed Open Communications, the straight-talking PR agency based in Leeds, as its preferred PR, content management and marketing communications partner.

Having worked with the team previously, Rob Burgin, Managing Director at CorrBoard UK, tasked the agency to deliver a strategy that would support its new approach, set the foundations and deliver a year-round comms plan to share content, amplify engagement across channel and build brand reputation.

The agency will manage all traditional PR, media relations, social media management and internal communications for the business. It will also support with marketing activities through the year including customer facing events such as trade shows.

Director of Open Communications, Lindsey Davies comments: “This is a great win for Open Comms. Once again, a previous client has asked for our support and there really is no greater compliment. CorrBoard are a great business with an incredible story to share and big ambitions.

“We are very much looking forward to joining the team on this journey and to delivering some fantastic results along the way.”

Managing Director of CorrBoard UK, Rob Burgin comments: “Having worked with Open Comms previously, I know that they genuinely work as an extension of their clients’ teams. This was exactly what we wanted. It was important we were more than just another client on a roster.

“The comms plan we now have in place for CorrBoard UK aligns with our strategy as a business, which we know will support us as we work towards becoming the UK’s leading independent sheet feeding specialist.”

For more information about Open Comms and the services the agency provides, please visit: www.opencomms.co.uk or follow @OpenComms_.

HORTOR HANDS PR AND CONTENT MANAGEMENT CONTRACT TO OPEN COMMS

Lindsey Davies, director at Yorkshire PR agency Open Communications and Andy Roe, COO at Hortor

Hortor, the global resourcing and managed service consultancy headquartered in Leeds, has appointed Open Comms, the straight-talking PR agency, as its preferred PR and content management partner.

Having previously worked with the organisation, the agency was asked to provide a communications strategy that would support the business as it goes through an accelerated change programme to support its ambitions plans.

As a result, the agency will provide retained PR and marketing support, along with website content creation and social media management.

Director at Open Comms, Lindsey Davies comments: “This new retained contract with Hortor is testament to the relationships we have with our clients. It is great that we were chosen to support the business as it works towards meeting with its ambitious targets.

“This is an exciting time for Hortor and we are pleased to be the agency that will be supporting the company as it evolves and takes the next step in its journey.”

Chief Operating Officer for Hortor, Andy Roe comments: “We liked the approach that Open Comms took when we worked with them previously and always had a good relationship with the team. As well as being honest, they get the job done and they do it well.

“We need partners we can trust, and we have that with the team at Open Comms. We are looking forward to making some subtle changes to our comms strategy which will position Hortor as so much more than a recruiter.”

For more information about Open Comms and the services the agency provides, please visit: www.opencomms.co.uk or follow @OpenComms_.

WHAT CAN WE LEARN FROM TODDLERS

What can we learn from toddlers

The concept of what we can learn from toddlers isn’t new, in fact it is well documented. Just one example would be the book written by the founder of Ella’s Kitchen, Paul Lindley: Little Wins, the huge power of thinking like a toddler.

Despite the plethora of information and advice that is out there, I don’t think many of us put these theories into practice. As an adoptive mum to a very active toddler, I was not surprised to hear that my son had been painting with cars at nursery last week.

The children had decided they didn’t want to use paintbrushes. Instead, they found the patterns from the wheels of the toy cars were far more exciting. This got me thinking about the way our son plays.

Thankfully, his nursery embraces his creativity and imagination. He isn’t told what he should do with the toys or what the intention of the manufacturer was. His teachers simply let him adopt and adapt the items he plays with to suit his game.

So, taking a step back, I started to think more about what we can learn from toddlers.

Saying hello and goodbye 

When we go shopping our son will wave from the trolley at everyone we pass and say ‘hello’. He smiles and more often than not people stop what they are doing, look less serious and say ‘hello’ in return.

As well as teaching him that manners cost you nothing, he has learnt that saying hello makes people smile and engage with you. He has also realised that if he says, ‘goodbye everyone, see you later’ and waves as we leave, people laugh. Another positive response that makes him, and them, feel good.

In business, I feel we forget the basics of how to engage positively with people.

We are stressed and have lists of actions to complete. There are not enough hours in the day, and we can’t always plan for whatever challenge we need to address next. The problem however isn’t any of these things. It’s that we pass on our negativity to others through the way we communicate.

We forget that the tone of an email could make or break someone’s day. The language we use on the phone matters. And the way that we ask someone to do a task will impact on the outcome. What some people seem to forget is that being rude doesn’t empower you.

From now on, I am going to remember the value of saying hello and goodbye.

Being honest 

Children are honest. Brutally so sometimes. Although this can create some embarrassing and uncomfortable situations on occasion, toddlers have a point.

When we are honest, we all know what we are working with. There are no secrets or hidden facts. Nothing is going to crop up that will change the path or outcome of our work. Conversely, when people are dishonest, it makes life difficult.

I think if we are all more honest, life will be simpler. Don’t hide costs, sell an idea that is unattainable or say you can do something you cannot. People will always respect you more for being honest.

Getting things wrong and saying sorry 

Toddlers get things wrong, a lot. They are learning how to navigate this crazy world and the challenges that crop up along the way. More importantly, in the case of our son, he now knows when to say sorry.

Unlike adults, toddlers will say sorry without hesitation. They aren’t embarrassed by admitting they have made a mistake and they know that to say sorry is the right thing to do.

As adults, we’ve realised that there is an awkwardness to admitting we’ve messed up. The truth is that this doesn’t detract from the fact that saying sorry is still the right thing do.

In business, it may be that saying sorry becomes an admission of guilt. What we need to decide is whether we want to create a culture of covering our own backsides or learning from mistakes and embracing the honesty and strength of someone that says sorry.

Seeing the best in everything 

Everything is exciting when you are two or three. The simplest of things. Bubbles are a classic example. Our son will run outside and shout ‘wow, wow, wow!’ when we blow bubbles in the garden.

Easily pleased, perhaps. Able to see the best in everything, absolutely.

What toddlers will do is add imagination to the dullest of tasks. They make everything into a game through their ability to think beyond the obvious. We all know that to keep a child happy for minutes you give them a toy. If you want to keep them entertained for hours, let them play with a cardboard box.

I think adults can learn a lot from this. We need to stop obsessing about the toy and start to think how we make our work as exciting as a cardboard box. We need to get back to effortlessly adding the imagination, creativity and storytelling to tasks.

It seems to me that when something is fun, we have been conditioned to forget that it can still be work. There is nothing wrong with loving your job or making a task simpler through adding some imagination or play.

Perhaps if we tried to do this more, we would all be happier, and I suspect our relationships and results would be stronger.

Making friends

As children we make friends with people that resonate with us. Often there are similarities and shared interests. Toddlers may like the same games or songs. They may just enjoy the company of one another. Relationships are uncomplicated.

As adults, we make assumptions. The process of making friends is muddied by experience and expectations.

While it’s important to choose our friends wisely, maybe we should be more open to getting to know people that are less of an obvious fit. Embracing our differences, rather than letting them define us, could give us all greater opportunities to learn.

Within any business network, there are so many people. Every single one has something unique to share. When we think like that, the power of our connections become very real. Making friends in business is just as important as in our personal lives. What’s more, the two can be interchangeable.

Now that we are all allowed back out, I’m going to make more effort to meet with people that wouldn’t typically have been those I would gravitate to.

Taking the time to laugh

Finally, this should be simple, but for adults we seem to forget how to laugh. Again, using our son as an example, he has recently learnt to ‘fake laugh’. He sounds like Woody the Woodpecker and has realised that when he does this people around him will giggle too.

Every single day our son will laugh out loud. He will giggle, fake laugh, belly laugh and chuckle.

When we are at work and in pressured environments, it can be almost impossible to take the time to laugh. The thought makes us cringe. After all, we have too much to do to be taking time to be silly or to do something that doesn’t deliver a return.

Again, if we think slightly differently about this, I think having a laugh is invaluable. When we are happier, we deliver better results. We attract the right people. Everything feels more positive. It may not be the easiest thing to implement, but I’m going to try to laugh more.

It makes me feel good and I think that is worth working towards.

I hope that you enjoyed this blog and that you may even have found something to take away. For more insight from the team at Open Comms, simply visit: Blog · Open Comms · PR agency in Wakefield, West Yorkshire

HOW PR CAN SUPPORT YOUR ACQUISITION STRATEGY

Acquisition strategy

The last year has given many businesses a unique opportunity to stop and think. As companies consider what happens next; where they go from here; how they reshape to take greater market share; how to increase at scale – it seems an increasing number are putting in place an acquisition strategy.

When one company thinks about buying another, the process is often shrouded with legalities, logistics, finance, due diligence and stakeholder meetings. Often, missed entirely from the agenda, is PR.

The following blog will give companies the facts about what PR can do to support your acquisition strategy.

 

Building a positive profile

The first thing a Director of a business will do when they hear about your company is search for the brand online. Creating a positive and up to date profile through earned media coverage online will provide a strong first impression.

Carefully considered blogs and web content will also enhance this and give the reader a better understanding of the experience and talent that you have within the team.

It is possible to make sure that the search results people find are those that you would want. Sharing current and relevant content will help. Not only can you manage the message but also build the reputation your organisation deserves.

 

Sharing success

Good news will attract attention, so make sure that you are sharing your successes with the media and across social media channels. Consider the tone of voice that you would like to use to deliver the message in a way that will resonate.

Think about the message carefully. Does the news showcase growth, progression and future success? Will your online community share and engage with the posts? Do they look visually appealing and interesting? Have you included a call to action or mentioned your plans within a quote?

All of these questions need to be answered if you are to get the best return on investment from your content and attract the right people to your organisation.

 

Talent acquisition and employee retention

LinkedIn is a great tool for attracting talent and retaining employees. Furthermore, it is a ‘shop window’ to the market. Consider the perception that people get when they visit your company page. After all, this is your chance to put the spotlight on your business.

Sharing content on LinkedIn is a further opportunity to ensure that the tone, appearance and general messages are supporting your acquisition strategy. No company wants to be a part of a group that has a negative culture.

Encourage employees to post online and give them a chance to share their thoughts on the company page. Giving staff a voice adds credibility and builds reassurance when it matters most.

 

Attracting the right attention

Leaving PR to chance is always an option but probably not a very good one. When you attract attention to your business you want to make sure that it is positive. Hitting the headlines for the right reasons will encourage people to talk about you.

Giving people a reason to mention your brand and business will create credibility by association. Through avoiding PR or leaving your communications to chance, you are missing a trick. The more positive association you can create, the more enquiries you are likely to get when you start to look for businesses that you may want to acquire.

 

Setting the foundations

The first step of the PR process would be to put in place a detailed schedule of activity. Setting the foundations and having clear objectives to work towards and KPIs to achieve will keep communication on the agenda.

As well as building the reputation of the business generally, you will also make it a more appealing prospect for Directors that are looking for an exit strategy or an opportunity to expand through acquisition.

At the same time, you should consider your internal communications. Keeping staff informed and up to date with plans will also allow them to support you. They should be your biggest advocates so equip them with the information they need to do some of the leg work for you.

 

A proven model

As an agency that has worked with many businesses that have an objective to grow through acquisition, we have a proven model in place. As well as managing the messaging throughout the acquisition process, we also provide support that means each company retains its share of voice and builds its communications over time.

Being clear and having an agreed approach in place means that we can be confident that the tactics we choose will ensure that PR supports our clients as they implement an acquisition strategy and find the perfect company that is the right fit for them.

For more information about how Open Comms could support your business, please visit www.opencomms.co.uk or call: 01924 862477.