For many of us, it is human nature to invest in those areas that reap immediate rewards. Depending upon a business’ objectives and the tactics being used, PR isn’t always one of those things. This can lead companies to allocate their budgets elsewhere. However, with a little time, patience and expertise, the benefits achieved through a sustained programme of activity, can elevate an organisation to levels which far outweigh financial spend.
That’s not to say that PR isn’t a specialism with the potential to provide results quickly. Campaigns are a great example of how tangible outcomes can be achieved within a relatively short period of time. However, to deliver sustainable results which benefit the long-term success of a business, PR should be considered an investment for the long-haul.
The true power of PR
Some consider it to be a ‘dark art’, but this is based on outdated perceptions. Actually, put quite simply, public relations does what it says on the tin. It helps a company relate to the public, forming an important interface between an organisation and its customers, employees and stakeholders.
It allows a business to share whatever it needs to say, in a way which is authentic to the organisation. These communications are managed, from start to finish, by specialists who know how to craft a message in a way which will appeal to each unique audience.
The best channels through which to share news are carefully considered, and timed, so that developments are received positively – both by the media, and by the intended audience. Ultimately, PR professionals increase awareness while managing the reputation of a business. This allows brands to reach new levels of love and a position where they can be considered ‘well-known’.
A team that can be relied upon
A good PR agency will become an extension of their client’s teams. A service that can be relied upon during times of uncertainty, and a sounding board for trusted advice and guidance.
Most businesses will endure a crisis at some point during their journey. Depending on the nature of the industry, some will weather a number. However, having a reliable PR team on board, who already know the company and its systems and processes, really can be the difference between a make or break scenario.
The truth is that when a crisis hits, it can often be the first time that a company has considered PR. If you do not have a team in place, it is most certainly a wise move. However, getting to know a brand-new agency, sharing the ins and outs of your business, its culture and the crisis itself can be a time-consuming process. All at a time when moving cautiously but quickly would be the best plan of action. Food for thought which comes that little bit too late for some.
A wise investment
If PR is something that you’ve been considering, chatting this through could be a great way to determine whether it is the right route for your business.
As an agency, we would never take on a client if we didn’t genuinely believe that we were right for you. Our passion and enjoyment comes from securing results, so we firmly believe in being honest and upfront about what we can offer.
For most organisations, PR is a wise investment. In fact, I’d go as far as saying it could, quite possibly, be the best investment your business will ever make.
If you’re interested to learn more, have a glance at our ‘what we do’ page. Read a little more about our team. Or hear about a few of our clients, past and present, on the ‘work’ page. Or simply give us a call on 01924 862477 – we love to chat!