Tag: pr

THE POWER OF STORYTELLING FROM ‘MY STREET’

Posted on April 21, 2020 by Lindsey Davies

I have a guilty pleasure; I really like to watch documentaries while I make dinner. It’s my time to do two things that I enjoy; learning from storytelling and creating homemade meals for my family.

This isn’t a new thing. It was always my Sunday afternoon treat. Since lockdown I’ve started to watch programmes on my iPad while prepping, chopping, baking, boiling and roasting. It is a way for me to destress and unwind while also learning about others.

I am interested in different communities, cultures and lifestyles. The way people choose to live their lives intrigues me and I genuinely believe we can all learn from others: good or bad.

Looking differently at My Street

While perusing the choices, I came across an old programme called My Street. The concept was simple but inspired. A lady had lived on a street for many years and realised she didn’t know her neighbours.

Not usual now-a-days, and something that I feel we can probably all relate to in one way or another.

She set about knocking on doors and asking each family to share their stories about love, life and loss on film. The outcome was an insight into a street that was made up of so many different characters that had one thing in common: their postcode.

Learning from storytelling

This got me thinking.

There is little doubt that one of the reasons I enjoy documentaries so much is that I write stories for a living. Admittedly, the releases and features I draft are often about business, but this doesn’t mean they are devoid of personality.

We always say that passion is infectious, and personality is the one thing that a company has that cannot be replicated. You may be selling the same product as another business but what makes your organisation unique is you. This is where the power of storytelling comes into its own.

I then realised that during lockdown we have started to talk to our neighbours more. We’ve always nodded a polite hello but now we stand in our gardens and we chat. We live on a cul-de-sac in a former mining village and are all very different.

Since lockdown a group of us have come together and during our morning, afternoon and evening chats (which conform to the obligatory social distancing) we have learnt about ‘My Street’. It wasn’t forced it just happened and has made me realise how important it is to add personality to content if you want to really engage with an audience.

Behind closed doors

People like stories. They like to know what happens behind closed doors and to hear about the love, life and loss of others. This doesn’t mean every business needs to share their inner most workings with everyone. In fact, I can’t think of a single client that would happily disclose all their best kept secrets. What it does put into perspective is the need to add interesting facts into the case studies, press releases, blogs and social content.

If you want to harness the power of storytelling you need to think differently.

Adding some honesty to copy and write in the first person to change a piece of content from informative to truly engaging. Creating reactions and changing behaviours is one of the benefits of PR and writing in this way will achieve those objectives.

Going back to My Street

Although I have worked in PR for more than 20 years, I never assume to know everything.

Life is about lessons and I like to learn from others. I try to take the positives from situations and just one of those will be that My Street has reminded me that the true story is the person behind the headline.

Remembering this and using it as a tool going forward, I’m going to put this into practice and make it my mission to find out more about the people behind the stories that we share. But before that, I am going to continue to enjoy the chats that we are having with neighbours and to learning more about what goes on behind closed doors on My Street.

SHARING THE SECRETS BEHIND PR

Posted on April 1, 2020 by Lindsey Davies

The truth is that when it comes to sharing the secrets behind PR, there aren’t any.

Before I go on, let me make it clear, those working in the profession are specialists and they spend years training but there is no need for a scholarship at Hogwarts.

As an industry, PR suffers from a reputation crisis. Many businesses have been let down by false promises, hidden costs and wasted budgets. They have been offered the earth and when that doesn’t materialise they are left with a document full of excuses.

Unfortunately, this has put many companies off, and rightly so, but the good news is that this doesn’t have to be the case.

Starting at the beginning

All businesses can benefit from PR. This isn’t a statement, it’s a fact.

Whatever the industry or product, there can be a clear rationale made for engaging with staff, customers and / or suppliers. Furthermore, it is really important that companies share their values, approach and where possible, the reason for their existence.

If people are to part with their hard earned money, they want to better understand where their purchases come from. This isn’t necessarily about food miles, but more about the philosophy of an organisation and what it stands for.

Setting a strategy

Clearly, not every business is the same, and the objectives for putting a communications strategy in place will be different. This is one of the benefits of PR; it can be shaped around any organisation whether business to business, business to consumer or third sector.

The other thing to consider is who will be involved in developing the strategy and delivering it. There needs to be clear ownership and input. PR isn’t something that will just happen, it needs to be managed and driven.

A seat around the boardroom table

PR needs to take a seat around the boardroom table. There is no point in making the investment – of time or resource – if putting a strategy into practice is not going to be taken seriously. If PR remains a nice to have then it simply won’t work.

Finding those within the business that have a natural affinity or passion for communication will take some of the pressure off. Giving these individuals additional responsibility and set performance indicators to work towards will keep PR on the agenda.

Discussing the tactics that have worked and those that haven’t with the senior management team will reinforce the importance of PR and what it can deliver.

Sharing the excitement

As a business function, when PR works well, it is difficult for people not to notice. It may be coverage in a newspaper, on the radio or even TV. It could be a newsletter, a blog, social media posts or an internal communication programme.

Whatever the objective, getting excited by the results that can be achieved through PR is fundamental to its success. A further benefit is that once one element of the plan is working, it can evolve and additional actions can be added.

Not enough time in the day

It’s easy to default to this assumption. There just simply isn’t enough time in the day to do everything that is required and PR isn’t a priority.

Well, it should be.

How a company communicates will influence the behaviour of its customers. There are few other specialisms that can make this kind of impact. PR is just as important as the quality of a product or service, which should ensure that it remains on the agenda.

When organisations recognise the real value of PR it can be transformative and that is why setting aside the time is so important.

Relying on the specialists

For those that really don’t have the time and cannot find any available resource within the business, the alternative is to turn to the specialists.

As a Wakefield based PR agency we work with businesses of all sizes. As well as delivering a year-round PR, communications and content strategy for our clients, we also deliver training. This gives smaller organisations the tactics, tools and techniques they need to put the theory into practice.

For those that want to explore PR, content marketing and social media further, please do give us a call or email.

CITY CATHEDRAL TO BE ENGULFED IN FIERY GLOW AT NIGHT OF FIRE & LIGHT

Posted on March 13, 2020 by Open Communications

Although the brisk remnants of a cold and dull winter are still lurking in the open air, Wakefield is set to turn up the temperature as we welcome in the start of Spring.

As one of the most culturally diverse cities in the UK, the Wakefield district is home to an array of world-renowned attractions. With the likes of the leading international centre for modern and contemporary art, Yorkshire Sculpture Park (YSP); the award-winning art museum, The Hepworth Wakefield, and the National Coal Mining Museum for England, Wakefield certainly punches above its weight when it comes to things to see and do.

But arguably the most underrated and overlooked cultural offering, which sits in the heart of the city centre, is Wakefield Cathedral.

Although the residents of Wakefield may have become immune to the historic building’s towering and picturesque presence, the public’s interest in the cathedral will certainly be reignited during a two-night event at the end of this month.

Wakefield BID in association with Wakefield Cultural Consortium, the collective of cultural venues and business organisations from across the district, are set to launch a ‘Night of Fire & Light’ as Wakefield Cathedral is transformed into an illuminated cityscape.

Delivered by award-winning outdoor arts organisation, Walk the Plank, on Thursday 26 and Friday 27 March from 7pm – 9.30pm, the Night of Fire & Light will enable families to wander through a series of specially commissioned art installations and sculptures, which will cast a fiery glow around the grade-I listed building and its gardens.

Following flame-lit pathways adorned with intricately carved flower boxes and flame-filled floral chimneys, the event will put the spotlight firmly on the city’s cathedral, which will also be lit as a magnificent backdrop to the event.

Visitors will be able to experience Wakefield Cathedral in a completely new and exciting way! For further details about Night of Fire & Light visit www.experiencewakefield.co.uk/fire-light.

I for one, can’t wait!

UNDERSTANDING THE BENEFITS OF OUTSOURCING PR

Posted on March 9, 2020 by Open Communications

Senior management may like it or not, but in order to realise their business’ full growth potential they will have to invest time and money in a robust and strategic communications plan.

Whether it’s raising a company’s profile, increasing brand awareness or protecting an organisation’s reputation, implementing a public relations strategy can be an extremely effective method of generating a significant boost in both revenue and profits.

The challenge, however, is to either keep PR services in-house or pay for an external agency to handle this process.

Although each option will require investment, the focus shouldn’t be put on the most cost-effective approach but rather the one that will deliver the strongest ROI. Looking at the long-term, outsourcing PR and marketing services can be much more advantageous than handling this approach internally.

First and foremost, working with PR agencies gives business leaders full access to an entire team of communication specialists and their varied skill set. No matter how complex the brief may be, agency professionals can each take a key area of focus to deliver a full-service programme of activity.

Once executed successfully, an external service provider can often become strategic partners to the businesses they work with, offering valuable market insight, guidance with future campaigns and expert advice to key decision makers and stakeholders.

Ultimately, PR agencies need to be seen as an extended team of the companies they work with, and not for.

Below are my top three benefits from working with an external PR agency

Team of experts: No matter the marketing or communication requirements, PR agencies will have a team of specialists at an organisations disposal to tackle any issue, often at the same price of hiring just one new employee. Specialisms include copywriting, social media management, digital marketing, press release writing, crisis management, plus many more.

Media relations: PR agencies have developed a vast network of media contacts in many different industries. So no matter what market a business operates in, specific members of press, publications and influencers can be targeted to help generate positive publicity.

Creative outlet: Creativity sits at the heart of PR agencies, whose teams are brimming with unique and imaginative concepts that will create buzz and excitement like never before. Businesses can capitalise whenever they are commenting on current trends, looking to disrupt certain sectors, enter new markets or simply trying to get in front of a wider audience.

Investing in PR should never be seen as ‘a nice to have’ but rather a key catalyst to obtaining further growth.

For more information about how Open Communications works with businesses and brands of all sizes please call a member of the team.

TRANSITIONING FROM JOURNALISM TO PR, ONE YEAR ON…

Posted on February 14, 2020 by Open Communications

This time last year, I was preparing to leave my career in journalism behind.

A necessary change

After four and a half years in the industry, I finally made the decision to switch to public relations. But, as my former colleagues often taunted and teased me about turning to the ‘dark side’, I can safely say that the transition has been an extremely illuminating experience.

During my tenure as a business journalist, I was on the receiving end of the hard work of many PR professionals. Whether it was receiving press releases, organising interviews, collecting client comments or the often-tedious task of sourcing high resolution images, collaborating with PR agencies makes the lives of journalists a hell of a lot easier.

Although I’m sure many in the profession may be quick to disagree, or squirm at this admission, it is the truth!

Yes, journalism is a competitive, demanding and high-pressured job, but it can also be extremely exciting and rewarding. The thrill of being the first to break a story, working towards an impending deadline, meeting high-profile individuals, being privy to many major announcements and simply not knowing what the next day may bring were just a few of the things I thought I’d miss about being a journalist.

When my decision came to light, I found myself on the receiving end of the vitriolic questions journalists often pose to their target. But the majority of my contemporaries would simply want to know ‘why?’

Leaving a legacy

In recent years the rollercoaster ride of being a journalist turned into more of a repetitive slog where the twists and turns were becoming less frequent and lacked the thrill they once provided. In a world of economic uncertainty and squabbling politicians, the same doom and gloom headlines dominated the news in a never-ending cycle.

‘What legacy is this?’ I often asked myself. The realisation finally came that it was my time to stop and get off the rollercoaster. Another force pulling me to the ‘dark side’ was the positive experiences I had during my frequent encounters with PR professionals from a plethora of different agencies. I was always intrigued about the variety of clients just one PR agency could work with and the diverse ways in which they strategically operate to reach a certain outcome.

Collaborating with multiple businesses; learning about different sectors; promoting beneficial initiatives; marketing the latest products or just simply learning and refining new skills are a number of aspects which made PR much more appealing to me than journalism. My days of finishing one story then going on to the next were over.

My PR journey begins

Not long after joining Open Communications, I was introduced to what it really meant to be an agency that delivered PR, social media and content marketing strategies for brands and businesses across a range of sectors.

The concept that public relations industry revolved around writing press releases and making phone calls all day was quickly eradicated. My reality check was quick. PR professionals are multifaceted, motivated individuals who need to prioritise their own time, strategically plan out each day and week and expect the unexpected.

The biggest eye-opener for me was initially monitoring the scale of the day-to-day tasks the team carries out and how they all form part of a results-driven process which is applied to every single client.

Gone are the days where I’d be churning story after story for newsletter after newsletter, hoping and waiting for the monotony to end. My daily activities now comprise a range of tasks I didn’t have the means to complete just one year ago.

With no two days ever the same, I can be writing copy for a clients’ new website; laying out a comms strategy to enter new markets or creating promotional content one day, to researching the latest innovative features in a specific field or carrying out a social media campaign across multiple platforms the next.

It is also worth mentioning that the good old-fashioned press release still plays an important part but it’s certainly not the sum of the piece! This is the sort of legacy I want to leave, and I cannot wait to see where my PR career continues to take me.

ADDING AWARDS TO A COMMUNICATION STRATEGY

Posted on January 30, 2020 by Open Communications

It’s hard to miss the glitz and glamour of the ongoing movie award season. Every broadcaster, radio station, magazine and social media platform is trying to ride the wave of the public’s unwavering interest in the rich and famous.

But despite these celebrities seemingly living a life we mere mortals can only dream of; it’s still surprising to see how much pride and joy they feel when receiving an award. More importantly, the viewer will register and remember who the winners are.

A movie or television show is much more appealing to the viewer if it has already been dubbed as ‘award-winning’. This forms an expectation that it is of a high quality. The same rules apply in the business world.

Winning awards adds credibility

As we live in such a connected and digitalised society, businesses can be subject to a thorough background search by practically any potential customer or client. Hence why it’s crucial for businesses to pursue opportunities to be awarded. Any type of special recognition will significantly help when differentiating themselves from competitors.

As such, awards must become a priority. Pursuing awards often falls under a company’s communication strategy, which will be implemented by their in-house marketing team or external PR agency.

Raising a company’s profile

PR agencies are brought in to raise a company’s profile, increase their brand awareness and secure as much media coverage as possible. As award submissions can require a lot of work, which has the potential to garner zero results, there is a risk of letting them fall off the agenda.

To prevent this from happening, the company and PR agency must be aligned in understanding the benefits of winning awards and where it fits within a communications strategy.

Below are three key tips to integrate award submissions into a long-term PR campaign;

Securing Earned media coverage

Shortlisted companies in for each awards category will be featured multiple times in the media as part of the build up to the event
Media coverage will continue for those that are announced overall winners
Awards are a useful way of securing organically generated coverage
Promotes companies within industry and wider business community
Builds brand awareness and increases overall profile
Increases visibility among competitors and industry leaders
Can be used as a way to introduce the company to prospects and customers

Social media

Promoting an award shortlisting or win on social media platforms to notify existing followers about the newly gained credentials will almost certainly attract attention and engagement
Can be used to attract new followers, which could be converted to new customers
Allows the company to add more personality to posts on social media i.e. celebratory gifs
Enables a company to engage directly with followers, thanking them for the support
Reshare media coverage of the shortlisting and win, adding in the awards # to engage with other nominees and attendees

Website/blog copy

Feature copy of shortlisting and win in the news section of website is a good way of increasing visibility with new and existing customers or clients
Repurpose copy for a blog post
Enhances a company’s reputation within its specific industry and distinguishes them from the competition
Validates services or products a company offers
Use links to blog and news section in social media post to draw traffic to website

Having a positive impact from awards

Winning awards can not only impact new business, but it can also have a positive effect on employees, senior team members and the company as a whole. They must not be overlooked. A robust communications strategy must place emphasis on award submissions, and if they are done right, the long-term impact can be extremely beneficial.

For more information about how Open Communications works with businesses and brands of all sizes please call a member of the team.

YOU DON’T NEED PR IN MANUFACTURING

Posted on January 27, 2020 by Lindsey Davies

Manufacturing businesses are some of the most exciting companies in the country. Not only do they produce products, their organisations are full of innovation, automation, talent and aspiration. That is why it is so baffling that there continues to be a belief that you don’t need PR in manufacturing.

It doesn’t really matter what you produce, when I walk out onto a factory floor I am always mesmerised. There is so much going on. It’s not just about the process or the flow of the production process, it’s the smells and the sounds too.
Working in manufacturing

Starting my career in a print factory, I had the chance to work with operators, team leaders, warehouse operatives and managers. All had a story to share and experiences that brought their tales to life.

Since that time, I have worked with many companies that rely on the expertise of machine operators, engineers, production managers and operations directors. Understanding what a significant part they play in the success of an organisation is just half of the battle.

Working with manufacturers

As a PR agency we take this insight and shape content that will generate earned and owned coverage. As such the story needs to be compelling enough for journalists to want to print it and for visitors to want to read it.

The challenge that we have when we are delivering PR in manufacutring companies is that many of them don’t see what incredible work they do. They come to work, do a day’s graft and go home. Some of these organisations are more than a hundred years old. Although times have changed and processes have progressed, they still see their day job as the same as it was before.

Trying to explain to some businesses that they need to communicate with customers, to share their story and to allow their brand to resonate falls on deaf ears. Some don’t feel they need to bother, and others just don’t know where to start.

Making the most of every opportunity

In a world where we are surrounded by opportunities to communicate, whether that be online, in print or across digital platforms, we should be making the most of it. Instead, a lot of companies simply stick to what they are good at.

The truth is that many manufacturers run as a business and forget the relevance and commercial value of creating a brand. In some instances, they feel that talk of marketing and

PR is ‘the fluffy stuff’ they don’t need to bother with. Not only is this untrue, it could be very damaging.

Supporting the reputation of a business

PR supports the reputation of a brand and business. It provides insight into a company, its values and ambitions. It isn’t just a sales tool, it is a vehicle to share a story and to attract talent. Saying nothing doesn’t mean that nothing will get said, it simply means you won’t control the message.

I’ve come across a lot of small to medium sized manufacturers that have said they can’t afford PR. I always respond in the same way; you invest in an accountant to ensure that you are financially stable and compliant, PR is no less important.

Perhaps you do need PR in manufacturing

Manufacturing is a complex industry and there are often a lot of secrets. It may be workflow, innovative products, configuration of machinery or just the need to keep trade secrets. This doesn’t negate the need for PR, nor does it mean that a story can’t be shared.

What we do with our clients that work in the sector is to identify what we can say and to create a year-round schedule of activity that keeps their brand front of mind. We don’t target one audience, we target many and make sure that our messaging resonates where it should.

Over the years we have secured some incredible results for our clients and we’ve had a lot of fun. For those that are debating what PR could do for their business I would encourage you to get in touch. We have lots of examples to share that just may help you to change your mind.

PR CONTINUES TO BE UNDERVALUED AROUND THE BOARDROOM TABLE

Posted on January 17, 2020 by Open Communications

PR can often be an outcast and certainly underrepresented around the boardroom table. An unnecessary investment that cuts deep into company budgets. Granted, it can be difficult to measure the true success of a PR campaign but, without developing and maintaining a positive reputation, a company’s image can be put at risk.

The public’s perception has never been so vital to a business’ success and longevity. And as technological advancements continue to merge with our daily lives, the heat of the spotlight is only set to increase even more.

So, what does this mean?

There is very little room for mistakes. Whether it’s a lack of engagement on social media, a refusal to evolve services or an inability to attract new business, garnering a negative perception can often be led to the downfall of any organisation.

But there is hope! This can all be successfully and robustly manged using an effective PR campaign.

The purpose of PR

First of all, companies must determine what they want to achieve from a PR campaign. Versatile by nature, PR campaigns can be as bespoke as needed depending on the specific objectives an organisation intends to meet.

This can be anything from launching a new product, introducing an enhanced service, promoting a special event or the desire to increase the company’s profile and build brand awareness. Gone are the days when a humble press release was the most effective way to communicate with the public. Now a strategic and proactive approach must be implemented in order for a PR campaign to be successful.

Below is a list of things to consider when putting together a public relations plan:

Identify target audience
Target trade media and journalists that are dedicated to your specialism
Engage with target audience through regular social media posts
Position yourself as an expert through thought leadership pieces
React and comment on topical issues within your field or area
Pursue industry-specific award submissions
Create more personal and engaging blog posts
Pursue interview opportunities with press
Create NEWSWORTHY content about your business

Compiling these points into a step-by-step process, which are then scheduled and executed accordingly, will undoubtedly help a company build towards achieving its initial objective.

It is important to remember, however, that the difference between a poor campaign and a successful campaign is the ability to tell a consistent and compelling story.

This is how companies set themselves apart from direct competitors and stay relevant in the public’s perception.

Telling the story

The foundation of a strong PR campaign will be built on a company’s key message. This needs to be constantly seen and reiterated in any content that is produced. The message can be determined by simply asking why? Why is a company rebranding; expanding the workforce; releasing a new product; investing in IT infrastructure; moving offices; and so on.

Although the newsworthy angle will be to focus on what is currently happening within that company, the underlying messaging is often the reason behind it.

For example, a fashion house may announce the launch of a new store opening that will create 25 new jobs. Although this appears to be strong, albeit relatively straight forward news story, the underlying message may be that the store opening is part of a wider expansion strategy to help the fashion house hit the £5m turnover mark in the next 12 months.

For the duration of the PR campaign, the messaging should constantly echo that the fashion house is set to grow to a £5m business. As this is shared via journalists in the press, through social media, in blogs and other available platforms, the public perception will begin to view this fashion house as a growing and ambitious brand.

Communicating the story of the business can often lead to establishing stronger relationships between customers, members of the media and stakeholders, which in turn will help build brand awareness and customer loyalty. Once a brand establishes a strong following and reputation, the longevity of success will significantly increase.

Back to the boardroom

Taking all of this into account, it could be considered foolish for those with their hands on the budgets to deny a business the opportunity to protect and build its reputation.

The truth is that when PR is embraced and used to meet with the wider objectives of a company it can have a profound impact, not only on the brand profile but also the bottom line.

For more information about how Open Communications works with businesses and brands of all sizes please call a member of the team or email info@opencomms.co.uk.

PLANNING A PR CAMPAIGN THAT RESONATES WITH MULTIPLE AUDIENCES

Posted on January 14, 2020 by Open Communications

Having put budget behind a consumer-focused campaign, it’s natural to want to maximise that investment. Planning a PR campaign that reaches as many of your target audience as possible is a great way to do this, often making for very impressive results!

Imagine, for example, that your product is a toy which appeals to 5-7-year olds. Not only would you want to showcase the toy to children in that age group, but it is also important that you target the parent as well. After all, they’re the ones with the spending power.

In addition, grandparents are known to be rather generous. Particularly when it comes to Christmas and birthday presents. Therefore, it would be wise to ensure that they are aware of your product too.

So, how do you appeal to all three groups, but still remain ‘on-message’ throughout a consumer PR campaign?

1. Begin with clear messaging

Outlining your key messages at the very start is invaluable. A robust planning process creates an invaluable guideline for any future decisions on content.

A brainstorm is a great way to get ideas flowing. Some vital talking points include:

Keywords to describe the product – bright, fun, tactile, soft, unique, adorable, cool
How does this toy make people feel – is it a comforting item, does it make a child feel grown up, is it designed to make them laugh, does it bring joy?
What is its purpose – is it just for fun, does it have an educational element?

You will then need to refine these ideas, selecting the words and phrases that resonate most strongly with the item. With your choices made, these key messages become the starting point for content creation.

Though the tone of the content will change dependent upon its intended audience, your key messages will remain consistent. This will ensure that each piece complements one another and, most importantly, becomes part of a unified campaign.

2. Utilise different tactics

Once your key messages have been agreed, you can begin to think about the tactics that will be used to increase awareness of your product.

This is one of the clear benefits to investing in PR; there are several tactics that can be considered and used, including:

Press drops

Once you’ve established your media targets and contacts, engage them with a press drop.

This could be a simple box containing the product and press release or it could be something more interactive. Creating a drop that is visually appealing will really make your delivery stand out from the many others which are bound to land on the journalist’s desk that day.

Influencer engagement

Bloggers and influencers are becoming an ever more valuable resource when it comes to spreading the word about new products.

Making contact with those who are relevant to your product and target audience can have far-reaching benefits for your campaign.

Find out more about how to choose the right influencer for your brand here.

Competitions

Offer people a chance to win! Better still, engineer the competition so that it spreads the word about your product.

Organising a social media giveaway, either on your own social platforms or on those of a relevant and credible partner, is a fantastic way to create noise around your offering.

As part of the entry process, ask that your post is liked or shared. Perhaps even incorporate a relevant hashtag to increase awareness of your product or brand. If your toy becomes in demand, you’ll likely spread the message about your item while increasing your brand’s social media following at the same time.

One watch-out however is to ensure that you are putting in place the correct governance and that anything that is gifted is mentioned within any post that is shared. If this doesn’t happen, you can end up in some very hot water!

Events

Dependent on the item, hosting an event which invites people to engage with your item can be a fantastic tactic when it comes to increasing awareness and love for your product.

In this case, creating a small area where children are free to come and explore the toy itself, is sure to have them tugging at their parents’ sleeves requesting that your product features on their next Christmas or birthday list!

However, a word of warning – events which deliver a quality experience can be a rather expensive commitment and should be costed before any commitment is made.

3. Maximise social channels

In this case, taking a single channel approach is unlikely to yield the remarkable results that you are expecting. Nor will churning out the same content across each platform.

Instead, do your research. Carefully look into each platform. Consider the typical age demographic, then craft and distribute your content accordingly.

After all, what appeals to a 7-year-old, may not resonate quite so well with a 60-year-old.

4. YouTube

These days, YouTube is a staple in the homes of most school-aged children. As a result, the famous ‘un-boxing’ videos are an effective way of sharing the excitement that comes with the latest ‘must-have’ toys with children and their parents.

Summary

There’s no doubt that planning a PR campaign takes a lot of work, which is why it’s most definitely a job best entrusted to the professionals.

Learn a little more about what we do here at Open Comms here. If you’d like to discuss an upcoming campaign, simply give us a call on 01924 862477.

NEW YEAR, NEW PERSPECTIVE AND A BRAND-NEW YOU

Posted on January 2, 2020 by Open Communications

It’s a brand-new year and the possibilities are endless. The perfect opportunity to put pen to paper and note down any New Year’s resolutions which will make the next twelve months better than the last.

However, while the arrival of a new decade may be positive for some, it can be infinitely challenging for others.

Whichever scenario describes your 2019, here’s a little positivity to begin 2020 which could, quite possibly, be your best year yet!

Perfection is a myth

There’s no denying that each year presents plenty of reason to celebrate. But, with success comes moments of difficulty, feelings of failure and, perhaps, some memories that we’d really rather forget.

No matter what social media tells us, the ‘perfect’ life rarely exists. There are some moments that are undeniably sad, and it’s these times that can have us questioning what we did wrong?

In the most part, a happy life is merely a matter of perspective. Take the time to cherish the positives and celebrate achievements, however small. Only with the right mindset will positivity be able to prevail.

Don’t be a stranger

Following a period which is traditionally spent surrounded by friends and family, a New Year can be an extremely lonely time for some.

Family fallouts are all too common and, I’m sure, a regret that weighs heavily on people’s hearts. It’s never too late to try and bury the hatchet.

If friends and family are not around, take a positive step to meet others. There are many groups, coffee mornings or sports clubs which can be a fantastic way to establish friendships.

Understand your value

Some people are simply more considerate than others. It’s a hard fact that can be difficult to accept and a source of much upset.

However, moving on from situations that are detrimental to your happiness is important. After all, many of us have come to realise that life really is too short.

Give a little kindness

Kindness costs nothing, so give it freely – not only to others, but also to yourself.

It’s amazing what impact a thoughtful comment, offer of support or small gesture can have on someone else’s life.

New Year, new you

In this time of endless opportunity, relish the chance to be the author of your latest chapter in the whirlwind that is life. Setting realistic expectations while also challenging yourself will give you balance. There is no point in creating an unachievable list of tasks from the get-go.

Split your hopes and dreams into sub-categories and spend a little time each month pushing yourself closer to where you want to be. Taking steps forward is more positive than standing still.

For a few more tips on making 2020 a year of progress, read Open Communications PR Account Executive, Nick Hill’s latest blog here.