Author: Open Communications

THE VALUE OF PR AMID OUR ‘NEW NORMAL’

Posted on June 29, 2020 by

As the country is cautiously moving out of lockdown, the familiar sounds and sights of life before Covid-19 are beginning to return. But as the economy starts to reopen and recover, we must all be vigilant and willing to accept how our ‘new normal’ will reshape society.

The biggest changes will arguably be felt within the business community as many people are now transitioning back to the workplace, albeit a modified version. I suspect, however, that our ‘new normal’ won’t just see alterations in where we work but also in the way we work as well.

Working differently

Fortunately, the Open Comms team quickly adapted a remote working policy in the early stages of the Coronavirus outbreak. In a lot of ways, it has been business as usual.

But managing public relations for a diverse client mix amid a global pandemic doesn’t come without its challenges!

With that being said, I believe that PR will be among the industries that will experience the most adjustments as we move towards our ‘new normal’. Communicating in the relevant and right way must now be put at the top of the agenda.

We are all navigating through a tense time and the margin for error has never been as small. Businesses must adapt and evolve, as must society.

Positive messaging

The Covid-19 crisis has brought the economy to its knees. Unemployment rates are continuing to rise, and the looming threat of a nationwide recession shows no signs of easing. We cannot escape the negativity that has stifled our lives, but once we are out the other side, the lessons we have learned must be remembered as we move forward.

As a PR professional, my experience through this crisis has reaffirmed just how powerful and engaging positive messaging can be. As our client base operates in a range of different sectors, we implemented a bespoke communications plan to navigate each client through the challenges and obstacles they were faced with.

Whether it was implemented through social media, press releases, blog posts or feature-led pieces, we understood that the most efficient way to support each client’s own objectives was through strategic messaging and tone. Our role was to ensure their key stakeholders, employees, customers and partners were frequently updated and were never left with notions of doubt or concern.

Proactive PR

Marketing and PR strategies had to be completely changed when Covid-19 hit our shores. In a very short space of time, a lot had disrupted the marketplace. As the magnitude of the situation become clearer, we all had to react. But the rate of change often proved too difficult for businesses to respond to accordingly.

Upon recognising this, we at Open Comms realised that the most effective PR and marketing campaigns we could provide for our clients had to be proactive. We put our clients in control. Rather than waiting for a story, we set out to create one, which not only helped showcase the services our clients offer but how they can best be utilised during this current climate.

Whether this be regarding specialist funding support, critical communications services or digital and technological innovations, we identified topical trends, tailored specific copy and targeted appropriate media contacts. Again, through this bespoke and strategic approach we were able to maximise the output of content we created.

As we begin to learn what our ‘new normal’ is within the PR industry, the Open Comms team will ensure that taking a proactive approach remains a core element of our services.

As we have throughout this pandemic, we will continue to make certain our clients and the services we offer remain uncompromised during this transitional period. PR has never been such a valuable asset for businesses to use, and the benefits can be transformational.

If you would like to know more about Open Comms and the services we offer, why not give us a call on 01924 862477 or contact us here.

ALWAYS-ON PR

Posted on June 19, 2020 by

Consistency matters most when it comes to managing PR, which is why we take an always-on approach here at Open Comms.

PR is powerful. That’s a fact.

Even just one standalone PR project can deliver astounding short-term results. But, that’s exactly what they are – short-term results.

Don’t get me wrong, momentary wins are great. However, this sporadic use of Public Relations does not ensure long-term success for your brand, consistency does.

Achieving consistent communications through an always-on PR strategy

The concept of an always-on approach is straightforward.

It simply means having an all year round activity calendar that guarantees constant exposure amongst your target audience.

Whether this is achieved through consecutive seasonal campaigns or social media marketing, the objective is to keep your brand front of mind always.

News consumption has evolved and it directly affects brands

It goes without saying that the way in which news is consumed has evolved drastically.

With media now being online, we get our news at lightning fast speed. And, often what is deemed newsworthy one day, is considered history the next. As a result, many brands struggle to remain relevant.

That being said, maintaining relevance in today’s fast-paced landscape is not an easy task. In order for brands to survive they must:

  • React to emerging trends
  • Adapt to market changes
  • Live up to evolving customer expectations

Without this, they risk facing the greatest danger for brands in this digital age – loss of brand relevance.

So, how does an always-on PR approach support brands in staying relevant? 

Flexibility –

Adopting an always-on approach enables brands to manoeuvre through a world that is constantly changing. It offers flexibility to adjust brand activity based on what’s new, what’s trending and essentially what’s topical among consumers.

Innovation-

Having an all year round calendar of activity demands a constant flow of fresh and new ideas. Ideas which push boundaries and challenge the status quo. Ultimately, it’s these ideas that will get you ahead of the competition and help maintain your position.

Proactive-

As a PR agency, we receive countless journalist and media requests on a daily basis. Many of which are relevant and valuable opportunities for our clients. Thanks to our always-on mindset, when these opportunities arise it is always a priority that our clients are put forward.

Reactive-

Crisis Management is a crucial part of PR, but one which is often not valued as much as it should be. Business critical challenges can occur at any time and often have to be dealt with quickly and efficiently. Without an always-on approach, this simply would not be possible.

For many, an always-on PR strategy might seem like a nice to have, but this is far from the truth.

PR is a conversation. It demands consistency and structure. Yes, your brand can certainly profit from a burst of PR activity all at once, however the benefits are often short-lived. To truly utilise the power of communications, it’s important to first recognise PR as a journey not a destination.

If you would like to know more about Open Comms and the services we offer, why not give us a call on 01924 862477 or contact us here.

ALIGNING TONE OF VOICE WITH BRAND PERSONALITY

Posted on June 16, 2020 by

We all have our own range of quirks which make us unique. These traits mark us as distinctly different to others. And, often, they’re what our family and friends love the most about us. Brands are no different. In order to stand out from the crowd and build up an affinity with consumers, it’s vital that a business is more than just the products that it sells – but a personality in its own right.

An important part of what differentiates each of our personalities is the way that we communicate. This includes the vocabulary that we choose to use. Without being consciously aware of it, we all have a mix of words and phrases which others associate with us. This combination of what we say and how we say it gives us our own, unique tone of voice.

The building blocks of brand personality

Leveraging this concept is one of the most important steps in building a relatable brand personality. After all, while a business can exist without a recognisable brand, it makes life far more difficult than it needs to be.

These days, where there are more businesses, there is increased competition and less consumer loyalty. ‘Deals’ are commonplace, and people switch far more frequently in search of a bargain. Therefore, more often than not, people need an additional reason to choose you over your competitors. This is where personality and tone of voice comes in to play.

If your brand was a person, who would it be?

It can seem more than a little daunting figuring out exactly ‘who’ your brand is. But assigning human characteristics is a great place to start and will really help in the process of figuring out exactly how you’d like to communicate with your customers.

Importantly, remember to remain authentic. The personality behind the brand needs to be an extension of the values of your business. Perhaps you’re a recruitment business with a ‘work hard, play hard’ culture, this should be reflected in what you say and how you say it.

It may be that you’re a toy manufacturer, in which case fun and playful would be top of your list. Maybe, as part of the healthcare sector, your personality is kind and compassionate – this can be showcased in the way that you communicate and the language you use.

Putting it all into words

Once you’ve established what your brand personality is all about, it’s time to put it into words. A favourite past time of ours, as we’re sure you can imagine!

It’s time to think about what you’ll say and how you’ll go about saying it. Mapping out the vocabulary that is, and isn’t, to be used is a must. Remember to adjust tone of voice when needed. As a modern female fashion brand, ‘hun’ might be a frequent greeting but it could just be the thing that pushes a complaining customer to boiling point – so beware!

Similarly, while social media and email marketing is a fantastic place to unleash this newly established personality and tone of voice, tweaks will be needed in other areas. One size doesn’t fit all, and what works in consumer facing communications, won’t necessarily translate so well to a corporate press release, for example.

We love nothing more than to help brands to build and share their personality with their customers, their colleagues and the media. If you’d like to chat to us about the next steps in your brand building journey, and what else you can expect from PR, call a member of the team on 01924 862477 or email us at info@opencomms.co.uk – we’d love to hear from you!

HOW THE ROLE OF RELATIONSHIPS CAN ‘MAKE OR BREAK’ PR PROGRESS

Posted on June 11, 2020 by

Success in PR is largely dependent on the ability to forge and maintain lasting relationships. But as an industry that is constantly evolving, so too is the way we communicate. With that in mind, putting in place the tactics needed to deliver consistent and reliable communications with those that matter most has never been more important.

Understanding the way we communicate with our clients, the press and our fellow employees can often be a challenging prospect. But as the working day for any PR professional can be incredibly varied, we must be able to meet the differing expectations of our many audiences.

Here at Open Comms’, our diverse client base requires that each member of the team must continually develop an efficient understanding of multiple sectors and specific fields. We are able to obtain this knowledge through the close relationships we have forged and the effective way we communicate with our clients, but also each other as well.

Clients

Whether it’s digital or charitable, public sector or professional services, the Open Comms team have developed the ability to seamlessly transfer from one to the other without any disruption to our work or comprising our services.

This is only achievable by working as an extension of our clients’ teams so that we have access to all of the information and detail we require.

Using this as a foundation, the Open Comms team takes a collaborative approach when executing a PR and marketing strategy. From conceptualisation to delivery, we offer transparency and openness throughout the entire process.

By cultivating this trust and respect, we retain relationships that span many years and often result in us being recommended by those we work with.

Media

Relationships with clients may be considered as the most important, but they are by no means the only ones we must nurture on a daily basis. A vital aspect of any PR professional’s role is media relations.

As journalists are inundated with dozens upon dozens of requests on a daily basis, their capacity to answer each one is almost impossible. So, establishing lasting relationships with members of the press is critical to the success of our press coverage. It is important that we, as PR professionals, contact journalists with something that will ultimately benefit them and their publication.

To understand the widespread benefits of having trusted contacts in the media, I’ve listed some top tips about what you must consider prior to approaching them.

  • Research what the journalists have historically covered in the past
  • Understand who their readers are and what is topical to them
  • Identify why you have ‘newsworthy’ content for them
  • Highlight why their readers will be interested
  • Be bespoke in your interactions, and try to avoid sending generic communications

We would like to think that through our relationships we have become an asset to the journalists we work with. We are often told that we are a trusted source of news and information.

Colleagues

Last but not least, the relationship between colleagues is paramount in the continuity of services a PR agency offers its clients. We at Open Comms pride ourselves on being an agile and receptive workforce who are able to trust one another when it comes to delivering for the brands we support.

Each employee at Open Comms brings their own individual skillset to the table. Not only does this ensure we are able to deliver on all client briefs, no matter how complex, but our collaborative way of working enables each of us to learn and develop new skills.

We are able to work as cohesive unit because of the trust we have developed through the relationships we have established. Much like we are with clients, the Open Comms team operate through regular communications and ensure that the team, no matter what position, has a clear understanding of each employee’s specific workload.

If you’d like to find out about the service we offer, then please contact the team here or simply give us a call on 01924 862477.

CREATING CAMPAIGNS THAT DELIVER RESULTS

Posted on June 4, 2020 by

Creating campaigns that deliver results

When it comes to creating campaigns that deliver results, there is no shortcut.

An effective PR campaign demands a substantial amount of preparation, hard work and complete commitment to achieve objectives. All of which are simply the basics.

It’s only when these basics are met, that a brand can reap the benefits of a truly successful campaign. However, getting to this stage is not easy. Here are the essentials steps you must take:

  1. Review the brief

Before diving into the planning stages, it is vital to first extensively review the campaign brief you have been given.

Ask yourself; is it doable? Is the time limit a restraint? Can you work with the budget provided? Does it have clear objectives?

If you find yourself answering any of these questions with a no, it’s time to be honest and open with the client. Having an upfront conversation about these issues will allow you to agree on realistic solutions that are in fact achievable.

  1. Don’t rush planning

An easy mistake to make is rushing the planning stages. DON’T.

PR in its entirety is about attention to detail and that goes for campaigns too. Giving yourself and your team enough time to plan and carry out any research is vital to the success of a campaign.

In your planning stage you must consider the following; what’s the purpose of the campaign? Who are the audience? How will you reach them? What strategy will work best? Which PR tactics will you be using?

Remember to also plan for the worst-case scenarios. A well-equipped PR team is always prepared for a crisis, regardless of how unlikely it may be. Like they say, better to be safe than sorry.

  1. Begin implementation cautiously

The same way a campaign can receive positive recognition in minutes, it can also receive disastrous feedback.

The only way to tackle this is by being extremely cautious during the implementation stage.

Regardless of how you have chosen to go live with a campaign, whether that be distributing a press release or publishing new content across social media channels, be extra vigilant with regards to the response you receive. It is often a good indication of how well the rest of your campaign will go.

If you do run into any trouble, don’t be afraid to revisit and tweak your approach so that it tackles any issues at hand. It’s much better to have fixed something early on in the process, than let it spoil the entire campaign.

  1. Conduct a thorough evaluation

One of the most critical steps when creating campaigns, is to provide a thorough evaluation.

Not only is it a valuable way to learn how well a campaign has been received, it also plays an instrumental role in defining the next steps for a brand. Should they continue with the approach that was taken? Or would they benefit from a new creative, message or medium?

It is also important to take pride in an evaluation. It’s your opportunity to show off the incredible results you’ve worked so hard for. Be concise, be clear and be sure to present it in a way which your client understands.

Ultimately, when creating campaigns, the reputation of a brand is left under the care of its PR team. So, you can see why it’s imperative that these steps are followed to ensure no damage is done.

If you’d like to discuss an upcoming campaign, please contact the team here or simply give us a call on 01924 862477 – we’d love to hear from you.

 

SPECIALISING IN CLIENTS RATHER THAN SECTORS

Posted on June 2, 2020 by

You’ll often find that PR agencies specialise in a particular sector. At Open Comms we take a slightly different approach. We believe that there’s a bigger picture. So, rather than viewing PR requirements as dictated by industry, we take a more client-focused view. We create bespoke packages that deliver against each brand’s objectives.

But don’t worry, this doesn’t mean that we don’t have the experience to deliver. Sometimes we find the assumption is that agencies that specialise could do a better job but that is not always the case.

When receiving a brief, we treat every client the same; we are honest about whether we can do the very best job or not. After all, delivering fantastic results is what we pride ourselves on, and we wouldn’t have it any other way.

The bigger picture

When working with clients from a single sector, it would be quite easy to ‘roll out’ a PR package which works, time and time again. We would deliver excellent results. Our client would be happy. And the objectives would be achieved. All with minimal effort.

…So, what’s not to like about that?

Well, by diversifying our offering and working with clients across multiple sectors, we have to put in some extra ‘elbow grease’ and that keeps our job exciting. Since our launch we’ve made this our mission. We’ve gathered a huge amount of experience over the years along with contacts and extra creative ideas too.

Rather than taking a narrow view of what ‘should be done’, we can help companies to stand out from the crowd. After all, there aren’t many brands with a grand ambition to be exactly the same as their competitors. They want to be unique and make a name for themselves in their own right – and rightly so too!

Keeping one eye on the competition

For those agencies which operate solely within one sector, it stands to reason that they are likely to be representing competing brands. Now, it might just be us, but that’s not something that we’d want to see from a team who is handling everything from our top-secret new products, to reputational crises!

Here at Open Comms we have a strict policy of never working with competing businesses – offering that extra, much needed peace of mind and the assurance that we always have our client’s best interests at heart. No conflicts of interest here!

Putting clients front and centre

Each of our client’s PR packages are tailored to suit them, prioritising the elements which are of particular importance.

For some, we deliver a basic press office function. For others quirky and creative consumer campaigns. In some instances, corporate comms will be top priority. While, for others, trade PR is a particular area of focus. Most commonly, however, our clients choose a mix of tactics, which work together to achieve each brand’s unique objectives.

With a mix of skilled PR professionals, all with a varied range of experiences, we’re lucky enough to be able to match our team members with the clients that they work with. This ensures that we have all of the attributes to take your business to the next level.

Drop us an email at info@opencomms.co.uk or give us a call on 01924 862477. We’d love to have a chat and see how we can help you take your business to the next level.

LEAVING LOCKDOWN A BETTER PR PROFESSIONAL

Posted on May 27, 2020 by

As we are continuing to adapt to new ways of living and working amid the Coronavirus crisis, dare I say that there finally appears to be a slight glimmer of light at the end of a turbulent and challenging tunnel.

Normal has and is continuing to change. Our lives will be impacted by this pandemic for many months to come. And, despite the overwhelming feeling that we are navigating through these unprecedented times together, I cannot help but think that our own experiences will be vastly different.

We are at the brink of a nationwide recession, unemployment rates are rising and most tragically, people are still losing their lives and loved ones to Covid-19. I’m sure I can speak for the majority of people when I say there have been some extremely dark days during this lockdown period.

Yet, despite being drenched in this daily wave of negativity, I must look within my own situation and be at least thankful that many key elements of my daily life have remained intact, especially when it comes to work.

Positivity in the workplace

Like many sectors across the UK, the PR industry hasn’t eluded the damaging impact of the Coronavirus. Here at Open Comms, however, we are fortunate enough that the entire team have managed to keep a sense of business as usual throughout this global crisis.

This transition has certainly not been without its challenges. Similar to many companies across the country, we have all been working remotely. Our processes have had to be modified but we have largely ensured that the services we deliver have remained uncompromised.

This is why I feel fortunate, but it’s not the only reason. When I look back at my own lockdown experience, I recognise that through necessity I have gained valuable new skills, adopted more efficient working practices and my PR skillset is continuously improving.

Learning to adapt

It was inevitable that as the marketplace was impacted by this widespread disruption. Many businesses would have to, rather quickly, change their strategies going forward and for the foreseeable future. This was no different with our clients, and we had to therefore taken both a proactive and a reactive approach.

This was most evident on our clients’ social media channels. To reflect the current climate, we had to completely revise the messaging and tone of a program of activity we had previously collated. In order to avoid any inactivity on these platforms, the new content had to be turned around quickly and then shared across multiple platforms immediately.

Another client reacted to the Covid-19 crisis by amending a critical support service, so it is available to those who need it most at this time. Prior to the launch of this new scheme we took a proactive approach by specifically targeting media titles that have already shown an appetite for sharing this content around the subject.

Upon contacting members of the media, we also repurposed the press release to highlight each specific region in order to secure as much coverage as possible. Following this update, the story was covered throughout the UK, including every region this service is available in.

True value of regular communications

It is at times of crisis that positive communications play such a vital role. At times, PR may not be seen as a ‘must have’ by many, but I believe it is now evident just how valuable it can be. The success of a company can often be attributed to its reputation, and nobody understands how better to grow this then communication experts.

Aside from the successes we have achieved on behalf of our clients in lockdown, one of the biggest triumphs I’ve seen is how the Open Comms team has regularly and robustly continued to communicate, not just with clients, but also with each other. Shifting to remote working can be an arduous adjustment and can put daily correspondence at risk.

Whether it’s transferring our usual team meetings to morning video conferences, scheduling in private calls to further discuss work projects or simply putting on the kettle and having that much needed catch-up, tasks such as these give me that sense of normality, we all long for.

If you would like to know more about Open Comms and the services we offer, why not give us a call on 01924 862477 or contact us here.

THE IMPORTANCE OF TEAMWORK IN PR

Posted on May 21, 2020 by

The importance of teamwork in PR

There are many components that go into making PR a success, the most important being teamwork. 

An incredible PR strategy, without the right group of people to execute it, is not going to work. Which is why, here at Open Comms, we consider the complementary skills we share between colleagues as indispensable.

It has certainly helped us to create many successful campaigns over the years.

Not only does working cohesively allow us to deliver consistent results for our clients, it also means we come to a positive environment that encourages friendship.

Ultimately, instilling a sense of unity amongst employees, brings with it countless benefits for both business and the people involved. We have shared some of these below:

Teamwork often leads to improvement

Working collaboratively as a team offers every individual member an opportunity to grow and flourish professionally.

This can be done either by polishing up on existing strengths or learning new skills from others. Either way, it’s a process that can support individuals, while also having a positive impact on the organisation too.

After all, as individuals build on their professional development, the business is likely to prosper, and everyone will have the opportunity to share in the success this generates.

Teamwork increases efficiency

Without the collective effort of a team, completing a project can take longer than necessary. It may also be that someone outside of an account team has an idea that will make all the difference to a campaign.

Ignoring the collective skills and experiences of others is a mistake and is not something we endorse at Open Comms.

Instead, we make sure the entire team operates as a single unit and responsibilities are evenly distributed. This also means we all get the experience that comes with working across a range of businesses.

Teamwork sparks creativity

Although a team shares one common goal, everyone has unique perspectives.

In PR especially, creativity is essential. As an agency we plan campaigns day in day out, so it’s crucial to have on board a team who are able to work together in bringing new and innovative ideas.

We always work on the principle that no idea is a bad idea and that gives everyone the confidence to contribute. We’ve had some interesting meetings as a result, but this has also led to some of our strongest recommendations.

Bringing people together to be creative in this way allows us to identify what each of our skills and preferences are. This means we are able to bring people that will complement each account together to deliver the strongest results.

Teamwork breeds positivity

Having the support of a team often helps to lift the pressure that comes with working in a fast-paced environment. In addition, bringing people together can create a sense of community, which in turn can help employees feel more connected to each other and the business.

If you would like to know more about Open Comms and the services we offer, why not give us a call on 01924 862477 or contact us here.

THE POWER OF PR: WHY REPURPOSING CONTENT MATTERS

Posted on May 15, 2020 by

The PR industry is constantly evolving, and as a result, agencies are having to adopt numerous tactics when implementing campaigns on behalf of clients.

There is an ever-increasing tool kit to choose from when raising a company’s profile, increasing brand awareness or enhancing an individual’s reputation. Some of the approaches that are frequently adopted include social media campaigns, influencer marketing strategies and sponsored or paid for digital media.

With all these methods to choose from, you could be forgiven for thinking more traditional skills had been set aside. However, this is not the case.

Extending audience reach through compelling content

At Open Comms we feel there should always remain a focus on coherent and informative pieces of content. Whether this be in the form of a press release, comment piece or a blog post. Compelling copy will deliver results for brands that want to communicate effectively with audiences.

As PR professionals, we know that securing frequent press coverage in the right media and using this across relevant channels remains a key objective for many of our clients. This approach allows organisations to build brand presence, communicate with chosen targets and enhance the bottom line.

Ultimately, the channels that are now available to PR professionals allow us to maximise the success of any single piece of content.

Press releases

Although there are many alternatives to the way we now digest news, the most efficient process of securing media coverage remains through the distribution of press releases. For content to be featured in the press it must have widespread appeal, not only to the journalist but also the reader.

At Open Comms we know how vital it is that we understand who the press release is being written for. We can then ensure the angle applies to the specific target audience; whether it’s regional, national or sector specific.

We understand that copy needs to contain a newsworthy or interesting angle in order for it to be read, digested and shared. This then makes this content as strong as it can be before being repurposed and used across multiple platforms.

Blog/news section

Once a press release has secured media coverage, the content can then be updated to feature on a company’s blog page or news section. This serves several key purposes:

  • Anyone visiting a website, including prospective customers, will have access to information about what is happening at an organisation at a given point in time.
  • Keeping visitors updated and informed will increase the number of times they access the website.
  • Frequently updating a blog or news section can significantly enhance a company’s ranking on Google and other search engines.

The reality is that the more frequently interesting and informative content is uploaded, the more likely it becomes that specific search terms will be associated with a company’s URL. This gives the pages greater authority, which improves page rank and as a result, generates even more organic traffic and prospects.

LinkedIn

At the same time as uploading content onto a blog page or news section, it can also be repurposed so that it can be shared across social media platforms.

It goes without saying that social media has become an online search tool of choice when people source information. In recent years, LinkedIn has invested heavily and is increasingly becoming the ‘go to’ platform for business-related activity.

As such, posting an update on a company LinkedIn page allows that business to engage with its followers. It can also extend this reach to those that are connected with its employees if they choose to share or like a post from their personal account.

Not only will this help increase a company’s presence on the platform, but when using hashtags or links to associated articles, it also informs professionals within a specific sector of this newsworthy content.

As a result, a company’s LinkedIn page can become a reliable source of relevant and topical content for existing clients and potentially new business prospects.

Summary

In summary, there are a number of ways that a business can use content to enhance their PR activity. Content is a great place to start. Thinking more strategically about how each article, press release, comment or feature will be used can make a real difference to results.

Start by thinking about the angle. Make it relevant and right for the audience. This can be used to shape a press release for media. Once coverage is achieved it can be amended and posted as a blog. The blog can then be repurposed for LinkedIn and shared across social channels.

Using this tried and tested method will help any business to create compelling copy that reaches the widest audience possible without getting tied up in knots in the process.

The value of producing well created pieces of content should never be overlooked and here at Open Communications, we take great pride in harnessing the power of the written word. Please find out more here or pick up the phone and give us a call on 01924 862477.

THE MANY TALENTS THAT MAKE UP AN EFFECTIVE PR AGENCY

Posted on May 13, 2020 by

As with many industries, when you work in PR you come to expect that people will have some preconceived ideas. Stereotypes have been developed over the years, not helped by characters in popular TV programmes.

Assumptions are made about the ‘type’ of people who work in the profession. In some organisations, this may be a true reflection of the workforce. However, here at Open Comms, we believe that to be truly effective an agency needs diversity, in every sense of the word.

Nurturing Creativity

Bringing together a blend of genders, ages, personalities and experiences allows for a PR business to be more creative. A vital component when creating any strategic plan or campaign.

What’s more, working across a range of industries, this variety of thoughts and approaches is essential when we are constantly looking at new and more innovative ideas for clients.

Using our collective skills means we can offer each organisation a bespoke service that encompasses creative elements tailored especially to them.

The team here loves nothing more than to take an hour out to brainstorm and let our ideas run wild. It’s amazing to see the knowledge, experience and preferences of the team come to life during the campaign planning process.

However, the icing on the cake is when the plan comes together. This is what we enjoy most; sharing excellent results and a job well done for our clients.

Staying on Top of the Latest Trends

Our many differences influence the way that we perceive changes in the wider world. As a team of PR professionals, we naturally take an interest in trends. After all, it is an important part of our job. However, that’s not to say that we don’t all have our antennas tuned to the products, services and brands that appeal to each of us the most.

A resident shopaholic, for example, is more likely to know about the latest designers, prints and fashions; while a budding chef will probably have a keener take on how taste buds and food preferences are changing.

The more tech savvy among us can keep track of the latest social media software and the tools that help our client’s platforms stand out from the crowd. Whereas a more ethically conscious personality may be more in touch with social movements, and the changing sentiment around environmental issues.

Fostering Strong Working Relationships

One size doesn’t fit all, and an agency with a lack of diversity is likely to have a hard time branching out in the PR business.

Our clients come from all backgrounds, with different target markets and product offerings. With a diverse team in place, we can match personalities and expertise with clients – leading to exceptional working relationships.

Not only does this make life easier all round, but it makes for strong bonds and a friendly, personal approach. Ultimately, this helps us work less like an external agency, and more like an extension of each team.

Empathy and Sensitivity

Some personalities are a little more robust, taking a tougher stance on certain issues. While others are gentler, picking up on sensitivities which may pass the average person by. Then we have those in the middle, the ones who strive to see both sides of every scenario.

In a crisis, this blend of personalities is a fantastic asset and one which is very much valued within our business. After all, for most organisations, facing a PR crisis will be one of the most testing times in its history. Without a team who can be trusted to consider all angles, it can quite easily become a very tricky situation to navigate.

However, having built up a long-term relationship with a PR agency that understands a brand and business, a company can be confident that its reputation and future is in safe hands.

Experience and Guidance

Our team members come with a whole host of experiences, which contributes to the unique approach that Open Comms delivers.

Some of us have been working in the industry for more than 20 years, while others are taking their first steps into the world of PR.

We’re particularly proud of our supportive approach, which sees the team learn from one-another. What remains at the forefront is that we all have something different to share, whether starting out or with a career spanning more than two decades.

Whether it’s our resident (former) journalist; the social media savvy among us or our Masters-level linguist, making the time to learn from one another’s experiences is an opportunity not to be overlooked.

Find out a little more about our team here. Alternatively, pick up the phone and give us a call on 01924 862477 – we’d love to chat.